I'm really good at what I do. But that doesn’t mean it’s valuable to someone else. That realization stung. Entrepreneurship taught me that being skilled isn’t enough—people pay for outcomes, not talent. It’s humbling. And it’s why I’ve stopped asking “what am I good at?” I ask: “What’s worth paying for?”

🌀 “Keith on Call” isn’t just advisory—it’s a flywheel built on real-world pressure. Enterprise practitioners are under pressure to deliver. Vendors are under pressure to differentiate. I sit in the middle—helping both sides move smarter. With Keith on Call, I help practitioners navigate their toughest challenges: •Should we refactor or replatform? •How do we pitch a hybrid cloud story to the board? •What’s the real risk in adopting this vendor’s AI stack? And I bring those signals back to vendors—so they can tune roadmaps, messaging, and GTM. Then I bring vendor strategy back to the field—filtered through reality, not hype. 🔁 It’s a loop. A flywheel. And it’s working. For $3,500/year, Keith on Call gives you async access to a trusted advisor who lives at the intersection of field reality and vendor strategy. No fluff. No decks. Just direct help when it matters. keithadvisor.gumroad.com/l/v… If you are at #HPEDiscover make sure to stop me and say, Hi. I’m the guy with the beard and cool hat!