newwarri

If you worry about how much you spend, you probably aren't making enough. If you are concerned about where you spend it? You are probably making too much. If you are worried about when or if to spend it. You probably have a wife and kids. Money grows over time if you make the right decisions, but spending never stops until you are dead.

This guy is the very best. LOL!!!

"Victor, you are worse than a salary earner. Your source of income is from one customer, and it is not stable." - Theo Amadi, 1995. Those words proved true: the business failed some years later, not only due to overreliance on a single customer and a lack of scale, but also due to inexperience. Three decades later, I am seeing the same mistake repeated by others, and I still sometimes default to the same pattern myself out of habit. You must sell and sell to many regularly. No single customer is big enough for a business to stop selling to others. Getting large clients and focussing too much on them always seems pragmatic, but it is the most dangerous thing to do when you are small and replaceable. The modern-day version of one customer is also focused on using a single sales or marketing channel. Millions of people are fighting for attention on TikTok, Instagram, and Twitter; your small venture doesn't have to join in the noise unless it has a unique message and following. This is where so many people (myself included) typically get it wrong. My cousin, who sells bedsheets and household goods, once told me that even though he has millions of followers on other platforms, his highest conversion and sales come from LinkedIn. It is a cringy place that we all dump on all the time, but most of my inbound private consulting bookings have surprisingly come from there. What I do these days is test things and perfect them here before I take them to LinkedIn. This is a million dollars in consulting advice given for zero cents.

This happened in Ghana already. The Moroccans and Lebanese with capital fought back and now manufacture locally. The local players began increasing agricultural exports. You play to your comparative advantage. Sad thing about Nigeria is having more disadvantages than advantages.