NewWave

stages of founders running growth: stage 1: lets get started on ugc! stage 2: more views the better stage 3: wait.. none of those are converting stage 4: lets niche down to the right demographics stage 5: lets run ads stage 6: lets try founder-led content instead what stage are you at?

just landed in LA and my team shipped this. couldn’t wait for a proper launch video lol so here’s opus 5.5 for ugc ops. it checks who’s behind, uses your actual convos + posting progress to draft the follow-up, and even recommends what script each creator should film next. ugc just got way easier.

introducing comment analysis on newwave. now you can understand what people actually think about your product across thousands of ugc videos, without reading a single comment. 500K views ≠ conversion. the gold mine is in the comments. now live on @newwave_ai

here's how to make your ugc videos go viral, even if you have ZERO viral sense. aka. the playbook we use internally to train our content coaches. this is wtf is ugc, ep.3.

i've reviewed 5000+ ugc creator portfolios. i can spot the ones who'll go VIRAL in 30 seconds. here's my exact filter. this is episode 2 of "wtf is ugc". your product isn't the problem. your creators are.

introducing "wtf is ugc" a video series where i break down how ugc campaigns actually work. and how to run one well. i run a creator marketplace & watched hundreds of campaigns go out. one part of the system every week. follow along.

we built a solution for exactly this with better creators & cheaper prices. and we are growing FAST. now live at new-wave.ai my dms r open.

Today, we kills the worst part of ugc campaigns: paying creators. Views tracked across IG, TikTok, YouTube Shorts, and Facebook Reels. CPM, flat rate, retainer, performance bonus, any structure you run. Creators paid in 100+ countries. Reports and invoices handed back. I personally never open a spreadsheet again. Live now. – at San Francisco, CA

one year ago i had zero connections in tech and no technical experience. now startups offer me six figures to run their growth. here’s exactly how i broke in. – at San Francisco, CA

if you're a creator, or ever wanted to be one, 
i want to pay you. no followers needed. we believe in content > follower. always. comment your portfolio/ account links and i'll send you everything. – at San Francisco, CA

update: we just opened more slots for demos! If you wanna go viral faster than ur competitors, let's chat asap: cal.com/team/newwave/demo

Today, we're introducing Claude for UGC. Strategy, briefs, vetting creators, payouts, analysis. All of it runs inside the AI you already use, with our MCP. Running a campaign has never been this easy. Btw all with real human creators. Live now. – at San Francisco, CA

i've been paying people to talk on camera for 6 months now. it worked. creators are going viral & earning thousands. so now i'm paying more of you. comment "ugc" and i'll dm you everything. – at San Francisco, CA

if you think you're funny, i want to pay you. up to $3k/mo to make content that actually makes people laugh. new ugc spots just opened on @newwave_ai. retweet + drop your portfolio. i'll DM ya. – at San Francisco, CA

solid workflow. step 8 is where most people stall though. "scale with other creators" sounds simple until you're sourcing them, tweaking every script down to the detail, tracking 100 videos across platforms, and running payouts by hand. it should all live in one place, not scattered across 5 tools. can't wait to show you what we're building soon. – at San Francisco, CA

i've been called "another ABG" since i came to SF. here's who i actually am. – at San Francisco, CA

this is what your ugc videos could look like. a whole comment section asking for the app. and this is only the 2nd video this creator made for the brand. imagine the 10th. ugc works. you just have to actually post.

your first 2 videos shouldn't mention your app at all. before you post anything branded, you need to warm the account *properly*: 1) fresh account with an organic username. 2) 20 min/day of engaging in your niche (likes, comments, shares). 2 days minimum. 3) post 2 trendy videos (100k views minimum). product category-relevant. zero app mention. i've watched dozens of startups skip this. they get shadowbanned. then blame their creators or scripts. tiktok playbook is slightly different. happy to share.

the best agencies are knowledge centers. they test on one client, take the learning, apply it to the next 10. that's the real product. that's the moat. i get to watch the smartest ugc agencies on @newwave_ai compound insight across clients in real time. it's wild.