Father. Husband. Patriot. ๐บ๐ธ BMW enthusiast. Marketing Director | AI & Tech Nerd.
United States
Joined March 2009
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For two years AI felt free. That era is ending.
Most marketers have no idea โtoken utilizationโ is about to become a line item in their budget โ and the ones who get it now will eat everyone elseโs lunch.
Broke it all down ๐
youtu.be/v3Ozoqr-3rw?si=Jj2bโฆ
The number of โweโre sorry for the delayโ and โnow arrivingโฆโ messages on @amazon deliveries, days after the originally planned โprimeโ delivery timeline has reached all time high levels never-before seen. #logistics failing?
The biggest load of BS I ever experienced in iOS27 was @apple removing the Walkie Talkie app from the Apple Watch
Can we please get a season 5 of The Last Man on Earth please? ๐๐ป @OrvilleIV
@kristenschaaled @_MelRodriguez_
Today was my last day at @wangard
Seven years. I walked in wanting to build something, and they actually let me. Rebuilt the marketing from the ground up, and got to pull an entire company into the AI era along the way. Not many people get that kind of runway, and I don't take it for granted.
What I'll miss is the people. The team, the hallway conversations, the ones who made the hard weeks funny. Thank you for all of it.
I am absolutely pumped for my new role. I will be able to share more on Monday! ๐ฅ โ at Wauwatosa, WI
๐ก๐ถ๐ฐ๐ต๐ผ๐น๐ฎ๐ ๐ฃ๐๐๐ retweeted
Andrej Karpathy: paying $20/month for a subscription isn't "using AI" - most people never even started
the gap was never access. everyone has the same model, in the same tab, one click away.
the dead list: copy-pasting prompts all day, arguing with the model in circles, rewriting the same code 5 times, asking it questions like it's google, "the AI just doesn't get it"
what actually separates the top 1%:
โ they configure the tool instead of just opening it
โ they give it context, rules and memory, not one-off prompts
โ they build systems the model runs inside, not single chats
โ they think in workflows, not in questions
โ they make AI do the work while everyone else watches it type
that's the real skill. not prompting harder. building around it.
most people sit next to the tool. almost nobody makes it work for them.
one group types questions. the other group ships systems.
you're not behind on access. you're behind on leverage.
Boris Cherny (Claude Code's creator): I deleted my IDE in November and hasn't opened it since. I writes more code than ever.
his actual words on stage:
I don't prompt Claude anymore. I have loops that are running. They're the ones prompting Claude. My job is to write loops.
the progression he described:
โ a year ago: writing code by hand with autocomplete
โ then: running 5-10 Claudes in parallel, prompting each one
โ now: he doesn't prompt at all - he writes the loops that prompt Claude
what it's already done inside Anthropic:
โข ~3x more code shipped per engineer (he says that number is already outdated and higher)
โข Cowork - a full product - built in ~8 days, 100% with Claude Code
โข designers, the finance guy, even the chief of staff now ship code
his advice to founders: give everyone as many tokens as possible, and underfund every project on purpose - 2 engineers + a pile of tokens instead of 4.
the roles are melting into one "builder."
Watch this, than read the article below
Marketers - itโs time to adjust your AI settings
youtube.com/playlist?list=PLโฆ
The new Anti-phishing code in @Strike emails is absolutely brilliant @jackmallers ๐๐ผ - Kudos to you and the team!
The mural on the WinTrust building in Milwaukee with Bob Uecker is coming along as it was originally intended #MilwaukeeBrewers #milwaukee
๐ค Made with AI
Anyone else having Research Mode on @OpenAI @ChatGPTapp massively fail routing/context tasks? Pulling up completely unrelated information that has zero to do with my very clear prompt.
Google just shipped the biggest search update in 25 years. Iโm not panicking, because I started rewiring my practice for it a while ago. The real question is whether youโve started rewiring yours.
purenicholas.substack.com/p/โฆ
Adobe isn't about to be disrupted. Adobe is actively being disrupted and has been for two years.
Built a promotional video in 15 minutes inside Claude Design last night โ work that would've taken hours in After Effects.
The walled garden strategy is the wrong posture for this moment.
Wrote the full piece on what Claude Design actually does, where the metering works differently than you'd expect, and the honest case for switching from ChatGPT: open.substack.com/pub/pureniโฆ
Claude Design just whipped this promo up for me in 15 minutes. Itโs not perfect, but with some tweaking and adjusting the brand design standard, the ability to spin-up video promos like this in minutes is mind blowing.
If you want to read the article: open.substack.com/pub/pureniโฆ
๐ก๐ถ๐ฐ๐ต๐ผ๐น๐ฎ๐ ๐ฃ๐๐๐ retweeted
Let me explain exactly why Apple still uses drag-to-install in 2026, because the joke here accidentally proves Apple right.
A macOS .app is a single self-contained folder disguised as a file. Every dependency, every framework, every resource lives inside it. Drag it to Applications, it works. Drag it to Trash, it's gone. No registry entries. No leftover DLLs. No uninstaller that misses half the files.
Windows installers scatter fragments across Program Files, AppData, the registry, system32, and a dozen temp directories. Uninstalling a Windows app is an archaeological dig. Five years later you're still finding config files from software you forgot you owned.
Linux is worse. Dependency hell is so common they named it. Entire package managers exist to solve the problem of "I installed something and now nothing else works." Flatpak and Snap were invented specifically to copy what macOS bundles already did natively.
The macOS bundle architecture came from NeXTSTEP in 1989. Steve Jobs brought it to OS X in 2001. The core design hasn't changed because the core design was correct. An app is a folder. Installation is a copy. Removal is a delete. Three operations that map perfectly to how humans already think about files.
The drag-to-install window with the arrow isn't lazy UX. It's the entire thesis of the system made visible. You are literally just moving a folder. There is no "installation" step because there's nothing to install. The app is already complete.
Every other OS eventually tried to get here. Windows got MSIX. Linux got Flatpak. Mobile figured it out from day one because phones shipped after Apple proved the model. The pattern everyone else converged toward is the pattern this tweet is calling outdated.
The funniest part: the app being dragged in that screenshot is Claude. An AI that can write code, analyze documents, and reason about complex systems. And the most advanced step in getting it onto your machine is holding down a mouse button and moving your wrist two inches to the right.
That's not a design failure. That's a 37-year-old architecture so good that the most sophisticated software on earth still ships inside it.
Anyone try this Blackline towel? I wanna buy it. Looks awesome.
cargearreviews.com/reviews/bโฆ
