Media, advertising, and creator economy editor @businessinsider
New York, NY
Joined February 2010
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- Following1.5K
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Nathan McAlone retweeted
I was wrong. Netflix did make a reference to video games today: It said a trailer for someone else's game was a hit.
Other than that, nothing to say about games or podcasts - two categories it used to tell investors were promising.
businessinsider.com/netflix-…
Nathan McAlone retweeted
Scoop: The WSJ has been planning a big push into streaming TV, and courted Feed Me's Emily Sundberg. Details with @nmcalone:
businessinsider.com/wsj-plan…
Nathan McAlone retweeted
High earners are especially sweet on influencers — and more likely to trust the products they plug, exclusive research found. bit.ly/3VBKL5W
Nathan McAlone retweeted
We called it in April: Get ready for a wave of TBPN clones after its blockbuster OpenAI deal
businessinsider.com/get-read…
they made a @tbpn for the girlies
they not only ripped off the format but also made it at their same time 🥲
Nathan McAlone retweeted
I tracked down one of the FBI agents that took down the Unabomber to fact check Netflix's UNABOMBER...📝
Retired FBI profiler James R. Fitzgerald tells Business Insider what's fact and fiction in the Netflix movie. bit.ly/3VIiRoJ
Nathan McAlone retweeted
Why Meta's move to take out paid ads calling on TikTok and YouTube to "join us in supporting teens" is a game of "reputational jujitsu" businessinsider.com/meta-cal…
Nathan McAlone retweeted
Submission alert: we're seeking nominations for the marketers behind brands' most innovative partnerships with influencers. Submit your pitches here: businessinsider.com/seeking-…
Nathan McAlone retweeted
A new legal filing says Sony hired investigators to probe WPP's media rebate practices. Its review said that WPP ran a "global crime scheme" and improperly withheld rebates, the filing says. WPP said that the lawsuit referencing it is "baseless."
businessinsider.com/lawsuit-…
Nathan McAlone retweeted
TikTok's five-day RTO push mirrors similar requirements at competitors like Instagram and Amazon. It starts in September. bit.ly/4xxYGr9
Nathan McAlone retweeted
Social apps are flagging influencer content as AI-generated, and it's making some creators feel grouped in with synthetic slop. bit.ly/4wKvdKP
Nathan McAlone retweeted
SCOOP: Paramount+ is planning to make more movies and shows free
@paramountplus plans to expand access to content available w/o a subscription
Disney+ is also exploring a free tier, I reported: businessinsider.com/disney-d…
Full details on @BusinessInsider: businessinsider.com/paramoun…
Nathan McAlone retweeted
SCOOP: Paramount+ is moving into micro dramas.
Paramount is testing snack-sized soap operas on the P+ mobile app this quarter, streaming leaders said in a town hall today.
This project is "very early stages," I'm told.
Full details @BusinessInsider: businessinsider.com/paramoun…
Nathan McAlone retweeted
An intriguing OpenAI ads mystery: The company posted a job ad hinting at ambitions to build "publisher-side monetization tools." Maybe an ad network? After I asked about it, the company edited the job ad to remove any references to publishers 🤷♀️businessinsider.com/openai-j…
Nathan McAlone retweeted
Now that adtech Twitter is officially back, here's a story:
Meta's AI "ad enhancement" tools are causing chaos for brands. Gibberish text, twisted limbs, products brands don't even sell.
Meta's response to advertisers? That's a you problem.
businessinsider.com/metas-ai…
Nathan McAlone retweeted
Los Touré and Marc Mueller, two software engineers, call themselves a boy band.
They're not making music. They're making apps.
Wrote about @dangertesting for @BusinessInsider.
Nathan McAlone retweeted
Meta has inserted a slew of AI features into its ad products. Brands say the tools are clunky and generate misrepresentations and absurdities. bit.ly/4f1hEQU
Nathan McAlone retweeted
Scoop: internal docs show MrBeast's candy empire is facing a dramatic growth slowdown. My reporting found: businessinsider.com/mrbeast-…
Nathan McAlone retweeted
SCOOP: #Disney is exploring making some of the streaming content on Disney+ available at an unbeatable price: free.
The discussions come as free streamers like YouTube gain popularity with audiences tired of price hikes.
Full details @BusinessInsider: businessinsider.com/disney-d…
Nathan McAlone retweeted
We are hiring! For some very cool roles!! Come work with me!!! businessinsider.com/new-coll…
Nathan McAlone retweeted
A group of employees at Triller, a media upstart, said they haven't been paid in a year or heard from their bosses in months. bit.ly/4evXsGv
