“Noah Fleming shows how to use AI to build a company that lasts… Soul at Scale belongs on every business owner’s desk.”
Michael Hyatt, Founder & CEO, AI Business Lab
@MichaelHyatt
Pre-order: noahfleming.com/soulatscale
Spent today rebuilding a keynote.
The line that stuck: use AI to make people more present for clients.
Same test for your team: does the next AI tool free people for customers?
“…AI doesn’t replace the human moment, it buys back the time to create more of them. Soul at Scale is the playbook for using AI to become more human, not less.”
Shep Hyken, CX expert and New York Times bestselling author
@Hyken
Pre-order: noahfleming.com/soulatscale
Your team got three free hours this week from a tool.
Where did those hours go: customers, cleaning up work, or nowhere you can point to?
“…Noah Fleming uncovers the essence of personalized relationships and exponential customer growth that many others never see or sense.”
Alan Weiss, author of Million Dollar Consulting
@BentleyGTCSpeed
Pre-order: noahfleming.com/soulatscale
Name one thing you will not hand to AI this quarter.
Not a category. One concrete thing.
What is it?
“Soul at Scale offers a practical roadmap for using technology to strengthen customer loyalty, earn trust, and grow a business without losing the human touch.”
Nir Eyal, bestselling author of Hooked
@nireyal
Pre-order: noahfleming.com/soulatscale
Most CEOs I talk to can name their top 10 accounts.
Fewer can name who owns the next call on each one.
Do you know yours: yes, mostly, or no idea?
“…the businesses winning tomorrow are not the ones automating the most, but the ones protecting the human behaviors that earn trust. … Soul at Scale is the book that shows you how.”
Marshall Goldsmith, NYT bestselling author
@CoachGoldsmith
Pre-order: noahfleming.com/soulatscale
I mean, were we really that surprised a car could do a flip, or land properly!? The @SpaceX continues to do the remarkable over and over again!
When a new buyer takes over an account, what do you hand them first: a price sheet, or the story of what you already did together?
Anyone find a way to get @AnthropicAI’s Duets and @bot to effectively work together, share tasks, reduce usage across one or the other?
If your @bot’s are slow and groggy this morning. status.x.ai/history?incident…
Talked with a past client this week about loyalty earned over years.
Their customer's buyer leaves. The new one never saw the history, thinks "we can find this cheaper," and wants to be the hero.
When your champion leaves, who tells the new buyer your story?
I asked which is hardest to keep human. One answer: the price talk, since AI is already taking notes in that meeting.
Fair. Let AI take the notes. The buyer still needs to feel they're talking to you.
Do you tell clients when AI is in the room: always, sometimes, or never?
This week I wrote to four manufacturers near me. Each just added machines or jobs.
My pitch: use AI to give every person 2 to 4 hours a week back. Then pick on purpose where those hours go.
If your team got 3 hours back, where would they go: customers, training, or admin?
I sent four notes yesterday to CEOs who just bought another company.
In every deal I've seen, the deal is the easy part. The hard part is the customers who were loyal to the old firm's people.
After a deal, who calls the top accounts first: the CEO, sales, or nobody?
Every power nap app I found wanted a subscription.
So I built my own with Claude Opus 5.5 in about 10 minutes yesterday.
→ Nap lengths based on sleep research
→ Brown or white noise
→ An alarm that eases you awake
→ A tracker that learns which nap length leaves me sharpest
No paywall. No ads. Exactly the features I wanted. What a world we live in!!!






