The Daily Playbook for Real Estate Agents 💥 News, Marketing & Strategy 🔎 What Matters. What To Do Next. 🤝 Content To Help You Close More Deals
United States
Joined December 2022
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Housing Market Snapshot:
• 43% of listings have seen price cuts.
• Pending home sales are down 12.5% YoY.
• Housing inventory is up 7.18% YoY.
• Mortgage rates are at 7.17%.
• New listings are down 1.8% YoY.
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BAM retweeted
🚨 BREAKING: REAL, eXp, Keller Williams & Berkshire Hathaway Announce Historic Team Up
And we're live on @nowbammedia with the CEO's
Tune in here👇
youtube.com/watch?v=kd_JRq6g…
Quick Housing Market Update:
Mortgage rates: 7.40% (up from 6.64% in July)
Pending home sales: ↓ 15.4% YoY
Mortgage purchase applications: ↓ 15% YoY
Housing inventory: 898,139 homes (↑ 4.8% YoY)
New listings: ↓ 2.1% YoY
Listings with price cuts: 42.89% (vs. 41.08% last year)
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eXp CEO Predicts A Softer Housing Market By Year-End
Tune in live to the Hot Sheet with @ByronLazine
Get your weekly housing market brief:
youtube.com/live/4VVRtUpWLEw…
Quick Housing Market Update:
📉 Purchase applications: -14% YoY, -4% WoW
📈 Mortgage rates: 7.57%, up from 6.64% in mid-July
📉 Pending sales: 57,724 vs. 64,232 last year
📈 Inventory: 902,112 vs. 863,972 last year
📈 Price cuts: 42.83% vs. 41.6% last year
📈 New listings: Strongest year since 2022
Higher rates are pressuring demand, but giving buyers more inventory, price cuts, and negotiating leverage.
No surprise, rising mortgage rates are a major cause.
Here’s where the cuts are happening and what they say about sellers and buyers as fall gets going according to @realtordotcom
nowbam.com/september-price-c…
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Nationally, 15.8% of August sales combined a concession with a price cut, the highest August share Redfin has recorded for that combination.
nowbam.com/seller-concession…
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BAM retweeted
29 September content ideas for agents
Plan out your entire month!
nowbam.com/september-2026-co…
FYI
Seller's market: Under 5 months of inventory
Balanced market: 5 to 6 months
Buyer's market: Over 6 months
The U.S. housing market looks very different depending on your local market.
What type of market are you in?
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Median Sales Price
June 2026 median sales price: $398,300
Down 3.3% from May 2026 ($412,000)
Down 2.7% from June 2025 ($409,200)
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BAM retweeted
When someone asks, "how's the market?"
Do you have a good answer?
Obviously, understanding your local market is critical.
But if you don't understand what's happening on a macro-level, nationally with housing, rates, inflation, Fed decisions, demand, and the economy you're missing half of it.
That's exactly why @ByronLazine hosts the Hot Sheet.
This is @nowbammedia's live, weekly market briefing now every Monday at 9:30 EST/6:30 AM PST.
Start your week off right: youtube.com/live/bzGTU5EZxHY…
