Music Marketing is fun, Just make good music. I am the Music Industry Truth. Music deals. Streaming math. Artist development. No brochure.
Lagos, Nigeria
Joined October 2016
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Who actually owns the song?
Most artists cannot answer this in one sentence: who owns the master, who owns the composition, and who gets paid when it streams.
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1. Most people talk about topline on drums-only like folklore. It is paperwork and taste under pressure.
2. Read the clause: if the incentive is theirs, the "best practice" will serve them first.
3. Ask: who gets paid if this works? Who is stuck if it fails? Who can walk?
4. Practical move this week: write your current understanding of topline on drums-only in 5 lines. Then have a specialist mark what's wrong.
5. Careers break on the thing everyone called "too detailed to worry about now."
Save this. Most artists learn it after they already signed.
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Giran Adviser retweeted
See Zlatan—he was the “errand boy” back then, but now he’s probably twice as rich as them 🥹💔
Giran Adviser retweeted
Lil Frosh, you were labelled a woman beater. Nothing was working for you, and Zino helped revive the little career you had left! He gave you verses and supported you as a true friend. Majority of your fanbase are Zinodicts!
Zino told you to stay calm and say nothing while this drama was going on. But you chose to betray him for your own personal gain, throwing him under the bus so people could bash and drag him.
You all just want Zino to be the bad person and refuse to face the truth!
You ask for evidence, yet you dare to call Zino a snitch?
May what is happening to Naira and Zino happen to you and your household!
Evil people! Una really deserve Tinubu for that Nigeria!
1. Most people talk about vocal health as an asset like folklore. It is paperwork and taste under pressure.
2. Myth vs contract: if the incentive is theirs, the "best practice" will serve them first.
3. Ask: who gets paid if this works? Who is stuck if it fails? Who can walk?
4. Practical move this week: write your current understanding of vocal health as an asset in 5 lines. Then have a specialist mark what's wrong.
5. Careers break on the thing everyone called "too detailed to worry about now."
Save this. Most artists learn it after they already signed.
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Giran Adviser retweeted
Adura is Mohbad's immediate younger brother. You would expect him to stand firmly on the side of truth and justice for his late elder brother. But from everything surrounding this situation, there are serious questions that deserve answers.
When Lil Frosh had issues with DMW, Zinoleesky stood by him. He supported him and gave him opportunities to feature on songs like Omo Ologo and others.
Fast forward to 2023, barely five days after Mohbad's death, Lil Frosh was already trying to convince Zinoleesky to sign with DMW.
According to him, David wanted to bring Lil Frosh back into DMW while also signing Zinoleesky.
But if the intention behind that arrangement was genuinely good, why hasn't Lil Frosh been signed back to DMW?
Now, let's talk about what happened yesterday. When Lil Frosh called VDM a liar for claiming that he begged Zinoleesky to sign with DMW, many people were quick to celebrate and declare VDM a liar.
But now that VDM has presented evidence, the narrative has suddenly changed. People are asking why Zinoleesky would record a voice call with someone he considers his day one.
Seriously? That's the argument now?
If I were in Zinoleesky's position, I would record even a conversation with my own parents if I knew the entire country already suspected that we had something to do with Mohbad's death. When your name is connected to a controversial case and people are questioning your involvement, documenting conversations for your own protection shouldn't automatically be treated as betrayal.
You cannot demand evidence from someone and then start questioning the credibility of that evidence simply because it doesn't support your preferred narrative.
The problem is that some people are no longer interested in finding out the truth. They're more interested in defending their favourites, even when the facts presented deserve serious attention.
Justice for Mohbad shouldn't be selective. Nobody should be above questioning, and nobody should be silenced simply because their questions make certain people uncomfortable.
It's high time we faced reality and stopped the gaslighting.
1. I will not soften this: Owning nothing and calling it independent is cosplay.
2. The brochure version exists to keep you grateful while the cap table stays theirs.
3. Education without teeth is just content. Teeth = clauses, numbers, walk-away power.
4. You do not owe the industry your politeness after it has your copyright.
5. Build alternatives in public: owners, not auditioners.
Save this. Most artists learn it after they already signed.
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1. Most people talk about controlled composition clauses like folklore. It is paperwork and taste under pressure.
2. Read the clause: if the incentive is theirs, the "best practice" will serve them first.
3. Ask: who gets paid if this works? Who is stuck if it fails? Who can walk?
4. Practical move this week: write your current understanding of controlled composition clauses in 5 lines. Then have a specialist mark what's wrong.
5. Careers break on the thing everyone called "too detailed to worry about now."
Save this. Most artists learn it after they already signed.
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Giran Adviser retweeted
If any Nigerian attends Naira Marley show, then it simply means you are all not good people. He may not have killed Mohbad, but assaulting a fellow human being is an act of extreme wickedness. In a sane country, he would be behind bars. He deserves the consequences of what he is going through now.
Why is Davido allegedly interested in the downfall of Naira Marley? Furthermore, is DMW in partnership with Marlian Records?
Why would anyone advise a friend to abandon another during their lowest point? Ultimately, what is DMW's true interest in Marlian Records?
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1. Most people talk about controlled composition clauses like folklore. It is paperwork and taste under pressure.
2. Myth vs contract: if the incentive is theirs, the "best practice" will serve them first.
3. Ask: who gets paid if this works? Who is stuck if it fails? Who can walk?
4. Practical move this week: write your current understanding of controlled composition clauses in 5 lines. Then have a specialist mark what's wrong.
5. Careers break on the thing everyone called "too detailed to worry about now."
Save this. Most artists learn it after they already signed.
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Is DMW in partnership with Marlian Records. What does Davido stand to again with all of his involvement.
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