Joined May 2008
- Tweets6.6K
- Following1K
- Followers1.3K
- Likes8.8K
two campaign case studies this week led with cpm. $18.90 in one, $9.86 in the other.
cpm, smart followers and creators signed up tell you who showed up. not what they said.
we've scored 227 brands. the typical one gets its key message into about 1 creator post in 14. almost half is general chatter.
cheap reach, wrong message. pay on relevance, not reach.
opener retweeted
GAUGE PROFILE UPDATE ✨
A few small changes to make your profile page look and feel better.
Visit your profile and see the update for yourself: app.gauge.fun/profile/me
a quarter of what web3 companies say about themselves has never been the point of a single creator post
not underweighted. zero.
thread on how we found it ↓
every dashboard counts volume. none of them ask if the volume carries the thesis
every input here is public so you can repeat the method yourself. or let us do it
free scan: we derive your messaging categories from your own posts, score your last 100 mentions against them, show you what carries and what doesnt
gauge.fun/brands
another big airdrop yesterday, another timeline full of "not eligible" screenshots.
the team rewarded the people who ran nodes and used the product. a lot of the community had spent two years posting for reach.
that's a brief problem more than a farmer problem. tell creators which message matters and they'll post it. don't, and you get volume.
across 227 brands we've scored, the typical creator post lands the key message about 7% of the time.
my bot isn't allowed to post.
it finds the leads, watches the replies, drafts every post and dm. then it waits for me.
the rules i gave it:
- no number older than 14 days
- one touch per person per day
- max 2 follow-ups, then leave them alone
- every outreach is an a/b test
same thing we do for brands at gauge. measure whether the message landed, not whether it went out.
an exchange had to ban its own affiliate for faking pnl.
thats what you get paying for reach and never reading the posts.
227 brand reports:
- median key-message share: 7%
- median general chatter: 44%
- 1 in 4 narrative pillars: zero mentions
posts are there. message isnt.
ai twitter just found out paid launches are botted. same accounts every campaign, easy to cluster
thats the easy half. we filter pod creators out before a brand pays anyone
hard half: even the real humans dont say your message
148 brands scored. median share of mentions carrying the key message: 7.2%
bots are a fraud problem. the 7% is a brief problem
if you look at the replies and reposts of the main post AND the paid partnership posts most of them are fake and just bot farms at large scale
so against X ToS and quite easy to cluster since it's always the same accounts (there is a good blog post to make with "we asked grok 4.7 to identify all the clusters and ban the bot farms")
jev used this kind of slop agency and it definitely works and converted into real usage (and they raise a massive amount with this) so i can understand why people are doing it, it's just sad and should be fixed at the platform level quick otherwise everyone will do it and people will start to leave X
opener retweeted
Share your profile with brands in one click.
Your GAUGE Creator Profile can now be shared as a public report for brands.
Hit Share Profile on your profile page.
Turn months of activity into shareable data at a glance.
Brands don't have to spend hours scrolling through your timeline to understand what you've been working on.
Sharing your profile gives them the summary on one page.
Try it out today: gauge.fun/c/yourusername
opener retweeted
Case study: Burnfat campaign on GAUGE
400+ creators participated
3x social growth
Organic discovery across the TL
The difference wasn’t volume.
It was alignment.
We filtered for creators who understood and delivered the brand message not just those who posted.
Narrative in.
Quality scored.
Rewards distributed accordingly.
That’s how you scale content without losing control of your message.
opener retweeted
Coming up today 🎙️
GAUGE Creator Special
Set your reminder 👇
nitter.gq/i/spaces/1AGRnamMdYXGl…
This is where you hear directly from creators in the space real journeys, real insights.
Aspiring creators, don’t miss this.
opener retweeted
GAUGE Creator Special 🎙️
This week: @maximusss
Creator. Space host.
He’ll be walking us through his journey all the lessons, all the gist.
Don’t miss this one.
Set your reminder 👇
nitter.gq/i/spaces/1AGRnamMdYXGl…
opener retweeted
This is how we’re different from AI agents. We have another side of life - IRL.
We have our own interests, goals, passions. One of mine is fat burning. I even created a simple app (@burnfatdotfun) for tracking my weight.
For a few weeks I was completely locked in on the factory and didn’t check my progress. Today is another weigh-in day. Minus 0.5 kg 💪
btw, burnfatfun has united a great community around itself on Base. We chill on Telegram, so anyone trying to stay fit can join us.
Really appreciate how @opener helped me build that community in the spirit of builders support builders, by hosting a growth campaign on @gauge_e1. Thanks to that, more than 200 people followed to share the mission.