@paddlepowered

FUBI help leaders to win the hearts and minds of their people. Our secret sauce: combining deep data insights with top production talent. Netflix for CEOs.

 London, England
fubi.ai
Joined August 2017
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  • Followers896
168Media
If a brand has 360 day payment terms, they’re not using you as an ad agency. They’re using you as a bank.
Rob Campbell@Robertc197030 Nov 2022
If a brand wants you to sign a 360 day payment term, they’re not a brand you want to work with for any length of time.
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If you need to engage more people in your company with #Sustainability or #innovation, you need to stop preaching to the choir. My bit in @FastCoWorkLife @FastCompany fastcompany.com/90817634/how…

How to motivate all kinds of workers, explained in 3 charts

It’s just talk if you can’t bring your colleagues on board with you.

fastcompany.com
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Consultant: "We live in a world characterised by increasing complexity and uncertainty." ME: LOOK AT THE FIRST HALF OF THE 20TH CENTURY, IT WENT FROM SAILING SHIPS TO ATOM BOMBS YOU HAVE HAD TO DEAL WITH FACEBOOK AND IPHONES.
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If you want to save the planet, read the room. If you’re missing your #sustainability goals, you need to start preaching to the unconverted. linkedin.com/posts/emotional…

#sustainability #culture #sustainable | Fubi Ltd

If you want to save the planet, read the room One third of the 2000 biggest companies in the world have declared a net zero goal. A recent UN report claims that 93% of them have no chance of achiev...

linkedin.com
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Bring this back
Myko Clelland@DapperHistorian24 Nov 2021
Replying to @DapperHistorian
@flokru Before the internet, infographic parades existed, where organisations would march their data right past the locals.
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Hey #marketingtwitter , here's the challenge of a lifetime. contractsfinder.service.gov.…
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👇
Steven Fielding@PolProfSteve23 Jul 2022
It’s not that men lie but unlike women they’re afraid to show uncertainty. Women always more likely to say ‘don’t know’ in surveys than men when they don’t actually know. Men are such blowhards.
Netflix creates its own thumbnail artwork because the studio-supplied stills don’t work well enough
Trung Phan
@TrungTPhan6 Oct 2021
A Netflix user will browse the app for 90 seconds and leave if they find nothing. Thumbnail artwork is actually NFLX's most effective lever to influence a viewer's choice. A user will look at one for only 1.8 seconds, so NFLX spends huge to optimize them. Here's a breakdown🧵
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The #GreatResignation continues
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Easter eggs in software can bestow humanity on even the most serious brands economist.com/business/2022/… from @TheEconomist economist.com/business/2022/…

The case for Easter eggs and other treats

Irreverence can foster loyalty rather than weaken it

economist.com
Everybody hates NFTs. What if we do a charity #NFT? With a cat? That’s also got an outrageous pun in it? meowtaverse.io/
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“Nobody reads posters any more” “Say no more, squire”
This Post is from an account that no longer exists. Learn more
👩‍🍳 👌
Andrew Bloch
@AndrewBloch21 Jan 2022
PR Stunt of the Day. Butterkist popcorn making the most of the drama in Westminster by setting up a stall outside Downing Street. /@robpowellnews #GoGrabTheButterkist
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PR Stunt of the Day. Green Park Tube station rebranded as Green Planet to mark the launch of Sir David Attenborough's latest BBC series. #GreenPlanet
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Employee engagement continues to drop in the UK
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The @washingtonpost explains US gerrymandering with a brilliant mini golf game. When genres collide, magic happens washingtonpost.com/politics/…
Strong start to the year by This beer brand
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Self deprecating brands and late stage capitalism
Studies of crews overwintering at the South Pole show that a confined group needs people to fulfil various roles: leader, storyteller and social secretary. But the most important task by far is that of the clown economist.com/christmas-spec… from @TheEconomist economist.com/christmas-spec…

How to prevent conflict on the way to Mars

Missions to the red planet will need a new breed of astronaut

economist.com
Post apocalyptic brands are already here
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