@pauldervan

I run a marketing consultancy that mixes old-school fundamentals, marketing rigour, creativity, craft and technology.

 Ireland
runwithfoxes.com
Joined December 2007
  • Tweets1.6K
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  • Followers799
63Media
Our grumpy fox in a real launderette. His hoodie came out of the dryer shrunk, so he wore it anyway. Made in one run of Seedance 2.5, with no photo of the place. The whole prompt and how to run it are on GitHub: github.com/runwithfoxes/fox-…
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Our grumpy fox climbed to the top, found no signal, and stepped off. Made in Seedance 2.5 from a prompt written like a shot list. The whole prompt and how to run it are on GitHub: github.com/runwithfoxes/fox-…
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We built a real room in Blender to the centimetre, from seven phone photos and three tape measurements. How we made it: runwithfoxes.com/craft/a-rea…
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We made our fox freeze mid-shot with a title, the way Rounders does it. Seedance makes the clip, a short script does the freeze, and a test clip costs about 40 cents. How to make it, as a Claude skill: github.com/runwithfoxes/fox-…
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Marketing and AI Guru to Roll Out Free AI Course for Irish Marketers adworld.ie/2026/07/24/market… via @imj_ireland
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I built a website tonight using Claude Code open.substack.com/pub/runwit…
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@"AI is a game changer for advertising"linkedin.com/pulse/ai-game-c… on @LinkedIn

AI is a game changer for advertising

When making any advertising, there's a decision point where we must commit time and money. This is often tens of thousands of euros.

linkedin.com
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I've voted in the @IEPodAwards for That's What I Call Marketing - podfollow.com/1615415427 in the Listeners' Choice. Cast your vote at theirishpodcastawards.ie/vot….

That's What I Call Marketing

That’s What I Call Marketing is the podcast for marketers who care about brand, B2B, creativity, effectiveness and the future of the profession.Hosted by Conor Byrne, the show features real convers...

podfollow.com
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A real showbiz episode I got to meet Paul Feldwick for this episode of That's What I Call Marketing open.spotify.com/episode/6eU… #marketing #advertising #planning #marketingpodcast

S1. Ep7: Paul Feldwick "How To Play The Fame Game And Win"

That's What I Call Marketing · Episode

open.spotify.com
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Interview with the co-author of the famous and fabulous book “Cultural Strategy”.
That's What I Call Marketing@thats_marketing24 May 2022
In the latest episode of That’s What I Call Marketing I talk to the fascinating @DougCameronX We start our discussion with how Doug got into advertising, this involves bagpipes and meeting David Ogilvy......Need I say more open.spotify.com/episode/1HV…

S1. Ep5: Doug Cameron "Bagpiper to David Ogilvy-inspired Advertiser"

That's What I Call Marketing · Episode

open.spotify.com
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The Chinese edition of my “Run with foxes” book arrived today. It looks pretty different but has some cool fox illustrations throughout.
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This arrived today…
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Paul Dervan retweeted
IAB Ireland@iabireland20 Oct 2021
We are thrilled Orlando will return to an #IABConnect 'stage' in conversation with @pauldervan. Orlando will share his latest examination of attention, followed by a discussion on Advertising for a technologically disrupted world bit.ly/3iOH0DQ 4 November 2-4pm on Zoom
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Congratulations to the new #EuroMillions Millionaire in Wicklow! 🤩 #ItCouldBeYou
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@"Why we're obsessive about building Distinctive Brand Assets "linkedin.com/pulse/why-were-… on @LinkedIn

Why we're obsessive about building Distinctive Brand Assets

72% of adults in Ireland can spontaneously name our brand when they see this picture. This is when we remove our brand name, logo and tagline.

linkedin.com
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Congratulations to Galway’s #Lotto Jackpot winner of €2.4 Million in June. 🚙🚗🚙 #ItCouldBeYou

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👀 Footage captured on the roads to Kilkenny after the €12.7 Million #Lotto Jackpot win. #ItCouldBeYou
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So many genuine causes. Please think about donating and/or sharing this request.
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A reasonably coherent (I think) bunch of answers to the wonderful Alex Gibson open.spotify.com/episode/5kx…
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