Paul Basten

Personas aren’t bad, and you’re not a bad designer for them buff.ly/2ONVPXb

How to talk to your users (like a pro) buff.ly/2LTyoNQ

User interviews done wrong buff.ly/2WcvIwm

Just-Right Personas: How to Choose the Scope of Your Personas buff.ly/2Gftaqt

How to Get Stakeholders to Sketch: A Magic Formula buff.ly/2tJqfUj

7 Traits of A Leader Worth Following buff.ly/34MNRFl

The State of UX in 2020 buff.ly/3awdtsZ

How to become customer centric by design buff.ly/2N30BAT

Use Cases, User Stories/Statements, and Jobs to Be Done buff.ly/37w9x9P

The Double Diamond model: what is it and should you use it? buff.ly/2TOqOqr

10 facilitation lessons to use in your next workshop buff.ly/2lyMCaU

4 methods for analysing user interviews buff.ly/2oFgvrd

6 steps to becoming a better facilitator for user research buff.ly/2DjGt9W

How to assess your research interviews buff.ly/2HoRTtu

Don’t forget design research in design thinking buff.ly/35iu1lH

The Rise of the UX Researcher buff.ly/2ItsTjg

Make Your Personas Great Again in 7 Simple Steps buff.ly/33mZ1zC

Design Thinking: Putting People First buff.ly/2rzTFmN

Designing a Research Report Your Stakeholders Will Actually Use buff.ly/33vjMsW

Mitigating Bias in User Interviews buff.ly/2EM0EgC