pc retweeted
"Why has it taken you nine years, rather than nine months, to deliver this rallying cry for startups?!"
I have been wanting to answer a version of this question in public for some time. I'll also share some insights from building a life for myself in India as a Canadian.
Firstly, @AaryamanVir and I started RuntimeBRT in July of 2025, so we've only really been at this for ~15 months (a short while in the grand scheme). But what we've been able to pull off together has been nine years in the making.
When I first moved to India in 2017, I didn't realise I was moving here properly. It was not supposed to be a permanent move. I didn't know I'd meet the love of my life in India (she's from Mizoram, which is why I live in Aizawl), I didn't know I'd father two wonderful children here, and I certainly could not have predicted the direction my career has taken.
In 2017, I had just dropped out of college. I was studying photography, which is one of the few things in life that has ever really captivated me. Not because I wanted to monetise it — I do not come from a business family and never knew any entrepreneurs growing up — but because it served as a creative outlet through which I was able to explore the world around me.
I quit my professional photography program because I knew if I didn't quit — if I graduated and got a certificate — that I'd probably use that certificate to get a semi-normal job. Doing so would have been the path of least resistance, but I didn't want a normal job. I didn't want a normal life. I was terrified of the boredom that seemed to pervade the careers of so many adult professionals. I intuitively understood that a large majority of people are not satisfied by their careers, and I was deeply determined to avoid falling into that same trap.
I probably would have gravitated towards startups, had I know what a startup was. At the age of 20, I don't think I'd ever heard the word before.
However, the alternative of working a normal job for a normal salary was a life of uncertainty. That was scary too. Very scary. So scary that the fear of not knowing what to do with one's life actually fuels a large part of the postsecondary education industry (in my opinion). Many kids go to college not because they intrinsically want to, but because they don't know what else they'd do. Even if they do have a dream that deviates from the well-trodden path, they may not have enough self-confidence to go all-in on that dream. They're young, inexperienced, and "that's not how the world works kid!"
In spite of my inexperience and uncertainty, I burned the bridge to a degree by dropping out. I wasn't running towards anything in particular. Rather, I was running away from convention. And to a 20-year-old from Canada, India was textbook unconventional. I moved here with my DSLR and a tiny portfolio of photographs. I spent a lot of time doing street photography in and around Delhi. Much of 2017 and early 2018 consisted of me putting myself in uncomfortable social situations with strangers to see if I could capture moments with my camera that felt deeply human.
These street photography outings were where I first fell in love with India and its people. Reinterpreting your note about how picture abhi baaki hai, I have attached some pictures that I took during this chapter of my life.
My photography eventually led me to a wedding in Rajasthan where I was the unofficial photographer. I met my former co-founder at that event. He saw me taking pictures and asked me if I had videography experience too. I told him that I did. That's when he shared one of his dreams with me: he wanted to build a YouTube channel celebrating Indian startups. He wasn't very good with cameras though and needed someone who could help with shoot and editing. I didn't even know what a startup was. I had never heard of Bengaluru. I was totally oblivious to the thriving ecosystem of young people in India who were trying to create value from scratch. But I said yes, and that yes fundamentally altered the trajectory of my life.
We launched that YouTube channel, Backstage with Millionaires, on January 1st of 2019, and spent the next six years growing it to a million subscribers.
I'd like to think that I'm a fairly hardworking, stubborn person. When I put my mind to something, nothing can stop me. Some of you reading this are probably aware of other life stories of mine that prove this point. But building a social media brand to 1M+ followers was, hands down, one of the hardest things I've ever done, and I don't think I would have been able to pull it off without a mission.
Here's what that mission was, and here's how it found me.
Through my videos, I kept meeting young Indian men and women who wanted to build things. They had been told by their parents, teachers, and society at large that "that's not how the world works kid!" But rather than listening to the voice of authority, they had forged an alternative path for themselves by getting into business. "If that's not how the world works, then I'm going to change the world." What audacity! I didn't (and still don't, really) have any business experience, yet I found that these entrepreneurs were just like me! Rebels. Dreamers. Risk takers. Idealists. Hard workers. I was incredibly inspired by their stories. India ain't Canada or the States! Choosing to build here takes guts.
These founders were living life on their own terms. I realised that my mission was to help them actualise their vision in any way I could.
Initially there wasn't much I could do to assist them. We ended 2019 with a very small audience of ~2,000 subscribes. But as the years went on, and as we got better at making content, and as the audience grew, I began to realise that the videos my team and I were making were having a meaningful impact! Founders from the furthest corners of India would reach back out after a video went viral and thank us for helping them to reach investors, hire talent, and sell their products to customers.
I was helping them, in a small way, to change the world. And this work felt very important to me. There is no greater purpose in life (in my opinion) than serving others. It may be the entire point of life, actually.
Starting up is also one of the hardest things you can do. It takes everything to build a business. Everything. It's especially hard in India. Founders face many unique obstacles in this subcontinent that they probably wouldn't need to face elsewhere. Being able to ease that burden a bit by giving them visibility was and is very fulfilling for me.
Aaryaman and I reconnected in early 2025. He and @RahulSanghi1 had been building Tigerfeathers for a couple of years at that point. We shared a mission, even though we had been working in isolation.
We all believe that India's Age of Audacity is upon us. We also believe that the disruptive companies this age is ushering in aren't being talked about enough by India's existing news media industry (who seem laser-focused on politics, conflict, Bollywood gossip, and other TRP-friendly topics).
Aaryaman suggested that by joining forces, we could better-fulfil the duty that the press had failed in. I agreed.
We started @RuntimeBRT in July of 2025 and have grown our audience to ~3 lakh collective followers in 15 months. We don't use gimmicks or growth hacks. We show it how it is. What we have found is that there's a real hunger for candid, informative, dense videos about what's actually happening in Indian tech.
I'm immensely grateful to Aaryaman for his belief, support and vision. As many have said in their replies to your post, he is indeed the goat.
I'm also thankful to you, @anandmahindra, for spotlighting our work at RuntimeBRT and giving oxygen to so many hardworking Indian founders and teams. Your support is invaluable. India needs more people of your stature to take an active role in fostering technological innovation.
Indeed, the picture isn’t over yet! India's Age of Audacity has only just begun, and it's being led by her youth.
Caleb, I want to thank you and your partner at @RuntimeBRT, Aryaman Shah, for being such incredible cheerleaders for this exploding startup ecosystem!
But I can’t resist a light-hearted question: Why has it taken you nine years, rather than nine months, to deliver this rallying cry for startups?! 🙂
Seriously, though, you guys are wonderful sutradhaars of this revolution.
And perhaps your most powerful message of all?
“Picture abhi baaki hai, mere dost!”
A phrase I’m sure you’re very familiar with by now…
pc retweeted
Chinese bride gifts her partner a flagship GPU at wedding — he breaks down in tears
She handed him an ASUS ROG Astral RTX 5090 that costs around $12,000
Yes, you just heard that right.
Got @ChatGPT Plus or Pro? That subscription now covers your AI usage in Notion.
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Readers added context they thought people might want to know
This feature requires a Notion Business or Enterprise workspace plan (in addition to ChatGPT Plus/Pro).
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VC fundraising season is here, so we've built a free events calendar: indianvcs.com/resources/lp-g…
80+ events from 30+ organisers, including SuperReturn, DealStreetAsia and Asian Venture Capital Journal (AVCJ).
Each one covers India on the agenda, who attends, passes and our read.
Marketing is the new frontier for Indian VC Funds.
Lightspeed India now runs something like a five-person marketing team. Peak XV hired a CMO from Google. A lot of funds are hiring for marketing roles right now. At this pace, the next thing we'll see is a fund's marketing team offsite. Give it a year.
So what does VC marketing actually do? The best answer I've read is @SeekingN0rth's: engineer signal at scale. To founders, to LPs, to other VCs. Every firm has money. Not every firm has signal.
Two ways funds do it. Generalists run the whole bundle, like Blume. Specialists pick one surface and win it there.
Whatever you pick, these are the 10 tools every VC marketing team is using today. We asked two amazing VC marketers for their stacks and curated the list.
Read the full issue: thevcstack.substack.com/p/10…
Part 2 next week: SEO, AEO, and what AI says about your fund.
pc retweeted
do you have strong opinions and love a debate that gives you actual catharsis?
good. Desserts & Debates is for you 🌶️
pick a side. no fence-sitting. defend it while the room comes for you!
then eat a questionable brownie (think miso, garlic, blue cheese?) and defend that too.
argue. taste. cry later….or maybe be truly surprised.
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W/ @ananyabananyaa
pc retweeted
Replying to @MilksandMatcha
If it's early stage and it's a nice deck without AI it's negative signal.
If it's a simple deck without AI that's good signal.
If it's a nice deck with AI that's a good signal. – at Claverack, NY
amount of unfair advantage Notion has is just insane. but for the right reasons. there is no other company that built and maintained a cult community so well.
atleast I’m having a lot of fun. number of plots and sub-plots inside this was insane.
Legend of Arthur Rock in 6mins.
Made this from @mariogabriele’s @thegeneralistco newsletter on Arthur Rock.
Full credits to Mario and Generalist.























