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Joined July 2009
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Live Aid 2026
Featuring @elonmusk @sama @Jensen @finkd @JeffBezos @DarioAmodei @pmarca @PalantirTech
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Pete Mitchell retweeted
She said my dog looked “dangerous.” She asked why a German Shepherd like this was even allowed on a plane.
Ma’am, let me introduce you to Duke. That “threatening” animal spent six years deployed with Marine Special Operations. He’s a certified Multi-Purpose Canine. While most people run away from danger, Duke runs toward it.
🐾 His resume:
Tracking high-value targets.
Detecting explosives before they turn into funerals.
Shot twice in the line of duty.
That scar on his shoulder? Shrapnel from an IED in Helmand Province. Despite being wounded and bleeding, Duke located four more devices in that same area to keep his team safe.
The limp you’re staring at? He took multiple rounds during an ambush to save his handler. Because of him, a 22-year-old Marine got to go home to his daughter.
Duke has a Navy Commendation Medal. He has a Purple Heart. He is credited with saving over 40 American lives.
And the most important stat? Zero bite incidents. The only thing Duke has ever snapped at were threats trying to harm our troops.
So no, I won’t be moving seats. But you are more than welcome to lean over and thank him for his service.
#MilitaryK9 #WarDogHero #K9LeadTheWay
#DogLovers
Pete Mitchell retweeted
‼️Every coach and leader should listen to this.
📢The success Indiana has achieved has not been an accident.
💪This is a 45 second synopsis of how you become elite.
Pete Mitchell retweeted
In the United States, there is a traffic fatality roughly every 79 million miles.
Tesla FSD has now traveled 6.4 billion miles. Assuming it was no more or less safe than driving manually, you would expect there to be 81 fatalities with FSD on.
As a matter of fact, with 14 million miles traveled every day you would expect to see a fatality with FSD on every 5 days.
But that's not happening. As far as I can tell there are only ~2 reported fatalities with FSD active — both on much older versions.
I'm forced to conclude that there are at least ~75 people who are alive today because of the work of the @teslasi team. And we're just getting started.
To give you a visual on that, if you put everyone in North America who is alive today because of FSD in a room together it would look like this:
Pete Mitchell retweeted
This is Brian Chesky, CEO of Airbnb, whose net worth is $10 billion.
It’s sad.
For me, there’s no definition of success that includes 12 hours a day on Zoom. Or living in isolation.
💰Brian is filling his bank account with billions of dollars.
⏳I’m emptying my calendar, making the most of the billion seconds I have left.
If you had to choose between the two, would you rather be a money billionaire or a time billionaire?
Here’s an interesting thought experiment:
Would you trade places with Warren Buffet—who is worth $150 billion, but is 95 years old?
Probably not… but I bet Buffet would gladly trade places with you.
Here’s my point:
Time is our most valuable currency. The only question that really matters is...
How will you spend your billion seconds? And with who?
⏰The clock is ticking.
Pete Mitchell retweeted
Not discussed enough in public:
The ties of $$ (first down-payments made, tuitions funded, inheritances, trusts, etc.) that bind together the generations of most successful American families.
It is not shameful to get help from those who came before you.
It *is* shameful to get help and then not help those who come after.
Pete Mitchell retweeted
Peace has to be bipartisan.
This is a remarkable development.
This is something we all can celebrate and build upon, regardless of the politics.
ALT The New York Times Article: “Gaza Cease-Fire Begins, Israel Says, as It Repositions Troops”
Pete Mitchell retweeted
In almost every successful family, there was one person, somewhere along the way, whose hard work and thrift let him accumulate capital to pass along to his children & their children.
In doing so, he changed the trajectory of the generations that followed.
I call this person the Founder.
Here is ours, Morris Kurtzman, sitting outside one of his handful of little grocery stores in NYC that changed our trajectory.
If you started with advantages, venerate your Founder.
If you didn't, you have an opportunity many of us never had: To *become* the Founder.
Pete Mitchell retweeted
An individual shoots up a wedding screaming “Free Palestine!”
More political violence the day before Charlie Kirk’s funeral.
Just 4 months ago, another man screaming “Free Palestine!” gunned down two Jewish staffers in Washington DC.
Pete Mitchell retweeted
This is Wesley Okerson.
He trained Tom Cruise and Gerard Butler into action-hero form with his 'Low Impact Training' style.
Now, he’s using the same method to get Jeff Bezos in the best shape of his life at 60.
Here’s how it works:
Pete Mitchell retweeted
Instagram is cool. SEO is powerful. But combining the two is how you add $35,000/month to your business. Here's how to do it with no steps left out:
Also, if you’re interested in a case study, RT this post + comment “Instagram SEO” and make sure you’re following me. Let’s break it down step-by-step.
1. Social Signal Building
Instagram traffic boosts social signals like engagement and dwell time, indirect ranking factors Google rewards.
Optimize Your Bio Link Strategically
Create a bio link page with sections for your high-value pages (products, services, lead magnets).
Avoid generic “Home” links, direct users to pages that match their intent, like holiday sales or resources.
If you’re in e-commerce, create a Reel promoting “Top Holiday Gifts Under $50” and link directly to your curated product category page.
CTA-Driven Reels Captions
Write captions with action verbs: “Learn more,” “Shop the collection,” or “Get your free guide.”
Always connect the CTA to a direct benefit.
Design your landing pages with fast load times, relevant offers, and interactive content (like videos or FAQs).
Focus on internal linking between Instagram-driven landing pages and blog content that ranks for related long-tail keywords. This keeps users on-site longer and signals content depth to Google.
2. Brand Search Generation
Branded searches ("[Your Brand] reviews," "[Your Product] discount") signal authority and trustworthiness to Google.
Create “Day in the Life” or “Behind-the-Scenes” Reels showing how your business operates.
Post success stories, customer shoutouts, or transformations.
If you’re a B2B SaaS company, share a Reel about how a small business cut costs using your tool, end with: “Search [Your Brand] to learn more.”
Run Instagram-only promotions, encouraging users to search your brand for codes or deals.
Use December-specific topics like “How [Your Brand] Solves Holiday Stress” to build curiosity and brand searches during high-demand periods.
Pair branded search efforts with well-optimized FAQ content on your site (“[Your Brand] + pricing” or “[Your Brand] + features”). Capture that search intent directly.
3. Reels Trend Analysis
Instagram trends provide real-time keyword research opportunities, often before topics gain volume on Google.
Monitor Trending Hashtags
Focus on hashtags that overlap with your niche (#TechGadgets2024, #HolidayGiftIdeas).
Analyze Audience Questions
Check Reel comments for questions like “Where can I get this?” or “What’s the price?” Use these as seed keywords for blog content or product pages.
If you sell home fitness gear, post a Reel on “Top 3 Space-Saving Equipment” and address common questions like “Best budget option?” with targeted content.
Leverage Instagram Search Behavior
Use the Instagram search bar to spot keywords people use, like “best skincare for winter.”
Turn Instagram keyword insights into blog posts or category pages optimized for medium-difficulty keywords, ensuring searchers find detailed answers.
4. Reels Integration
Embedding Instagram content into your site improves dwell time and adds multimedia value, both critical for modern SEO.
Choose Reels That Complement Your Content
Embed instructional or testimonial Reels into blog posts, product pages, and service pages.
For a marketing agency, embed Reels that explain successful client campaigns directly onto your case study pages.
Use Reels to Reduce Bounce Rates
Create Reels that align closely with the promise of your landing page content.
If your Reel is about “5 SEO Tips,” make sure the landing page expands on those tips with actionable advice.
Include descriptive alt text in featured images for embedded Reels to give Google additional context. Pair videos with keyword-rich written content to maximize page relevance.
5. Link Building
Instagram content can generate high-quality backlinks when positioned as shareable, newsworthy, or insightful.
Create Evergreen Reels
Post content like “5 Tools Every Small Business Needs in 2024.” Evergreen topics have long-term link-building potential.
Pitch Influencers and Blogs
Share unique data, insights, or how-tos in your niche. Pair viral Instagram content with supporting blog posts to earn backlinks.
If you’re a CPG beauty brand, post a Reel on “Winter Skincare Mistakes” and pitch it to health or lifestyle blogs for features.
Focus on building links to pages optimized for mid-to-high difficulty keywords that align with your target audience's purchase intent.
6. Strategy Refinement
SEO + Instagram isn’t a “do it and leave it” approach, it requires ongoing analysis and iteration.
What to Track:
Branded Search Volume Growth:
Are more people searching for “[Your Brand] reviews” or “[Your Brand] solutions”?
Engagement Metrics:
How long do Instagram-driven users stay on your site? Which pages perform best?
Backlinks and Shares:
Are influencers or publications referencing your content and linking back to your site?
SEO Rankings:
Which keywords show improvement after Instagram campaigns?
Test different Reel formats (tutorials, behind-the-scenes, or customer stories) to see which resonates most.
Regularly update landing pages based on keyword trends identified through Reels analysis.
Most brands focus on Instagram for engagement or SEO for rankings. But when you combine the two, the impact is massive:
Branded Searches: Drive trust and authority signals that boost rankings.
Engagement Metrics: Keep users on-site longer, signaling value to Google.
Backlinks: Generate authority-building links with shareable content.
If you’re not turning Instagram engagement into SEO growth, you’re leaving revenue on the table.
Want a case study? Follow me + RT this post and comment “Instagram SEO.”
Pete Mitchell retweeted
Great to be on @BloombergTV discussing Nvidia’s jaw dropper earnings and why we believe the stock is green tomorrow @CarolineHydeTV @scarletfu @VonnieQuinn 🏆🔥🐂🍿📺👇
Dan Ives, Wedbush Securities managing director and global head of tech research, says Nvidia’s earnings are just the beginning of the AI revolution on “Bloomberg The Close" trib.al/IFOIsiY
Pete Mitchell retweeted
Oppenheimer believes Nvidia $NVDA could report 97% YoY growth in data center revenue in Q3, or ~$28.6B, driven by “robust traction” for Hopper GPUs and Blackwell’s ramp.