Tom Alexander (@pk4tom) profile picture

Tom Alexander

@pk4tom

Obsessive Foodie, Advertising Evangelist, and Entrepreneur

 Los Angeles
pk4media.com
Joined June 2012
  • Tweets124
  • Following409
  • Followers348
5Media
Photo by Tom Alexander (@pk4tom)Photo by Tom Alexander (@pk4tom)
Popchips+@pk4media = ENJOY MORE! digiday.com/marketing/big-ag…
'Big agencies are more mechanical': Why Popchips is trading its big agency for a small one

'Big agencies are more mechanical': Why Popchips is trading its big agency for a small one

Popchips' new agency of record, PK4 Media, is a privately held agency with just 10 people.

digiday.com
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Been following the @theranos story for years now. At what point is the board going to be held responsible with Holmes and Balwani? #theranos @WSJ @nytimes @JohnCarreyrou
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Last trip of the month! Here I come NYC!
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Appreciate Wells Fargo's new ads, re-dedicating themselves after a significant mistake. Making changes to their bonus structures, and trying to earn back the trust of their customers. Most brands would try to ignore the problem and move forward. youtube.com/watch?v=1rrivHxC…
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Naturally occurring number for a start-up... The 20% Rule: The Guiding Principle For Startups via @forbes @pk4media forbes.com/sites/tomalexande…
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Watching @MESeguin at @MediaPost Programmatic Summit talking about making emotional connections with snackers, and looking at premium inventory sources. #freedomtosnack #peanutbetter #omnichannel
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MediaPost’s Programmatic Summit popchips #freedomtosnack… instagram.com/p/BgEWkIzlCJCC…
Tom Alexander retweeted
AMA (@AMA_Marketing) profile picture
AMA@AMA_Marketing19 Dec 2017
Programmatic has problems. Here are 5 reasons from @pk4tom why you should avoid programmatic and start using the private marketplace bit.ly/2BKMuew
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What is #adtech & why should agencies care? blog.hubspot.com/marketing/w… @HubSpot #Advertising #DigitalMarketing #bigdata @pk4tom #Marketing
What is AdTech [+Types Worth Investing In]

What is AdTech [+Types Worth Investing In]

What is ad technology and what solutions should you use? Here's what agencies need to know about ad tech.

blog.hubspot.com
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MultiChannel vs OmniChannel from MarketingProfs. @pk4media OmniChannel's Secret to Success Infographic. #omnichannel marketingprofs.com/chirp/201…

Omnichannel: The Secret to Digital Advertising Success [Infographic]

Why consider an omnichannel advertising campaign? Because it will grow revenue. See how omnichannel can help you - and how you can get started - with these insights and tips.

marketingprofs.com
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Tom Alexander retweeted
Enbrite.ly (@enbritely) profile picture
Enbrite.ly@enbritely25 Oct 2017
To avoid the pitfalls of #programmatic, more companies are turning to private marketplace ow.ly/UUxu30g75yu @CampaignLiveUS @pk4tom
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Call it SYSTEMATIC, not Programmatic! #PMP campaignlive.com/article/pmp…
My eMarketer interview on video metrics across all digitized screens @pk4media #omnichannel emarketer.com/Article/Why-Di…
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theyrule.net Requires Flash, but see how all major corporations and their boards are connected. #theyrule
Tom Alexander retweeted
Peer 150 (@ThePeer150) profile picture
Peer 150@ThePeer1504 Oct 2017
Replying to @pk4tom
@pk4tom giving a great presentation @CBRE
Image from Peer 150 (@ThePeer150)
Image from Peer 150 (@ThePeer150)
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Power to the hustlers! instagram.com/p/BZ3huHMglTPn…
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That Bull Market! @ New York Stock Exchange instagram.com/p/BZ1rHcGgJqy_…
PK4 Media's TruEngage Platform! Custom video engagement units. Guaranteed Human, Guaranteed Viewable. youtube.com/watch?v=2lVijxFU…
PK4 Media's TruEngage Kitchen Aid Case Study

PK4 Media's TruEngage Kitchen Aid Case Study

Overview of PK4 Media's TruEngage pre-roll unit and Kitchen Aid Tru...

youtube.com
Tom Alexander retweeted
unbounce (@unbounce) profile picture
unbounce@unbounce16 Sep 2017
What is Ad Tech and Why Should Agencies Care? bit.ly/2m1hQTM via @pk4tom
Image from unbounce (@unbounce)
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Great read for CMOs and the value of Brand Lift Studies! business.com/articles/4-reas…
7 Successful Small Business Marketing Campaigns

7 Successful Small Business Marketing Campaigns

Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found success with impactful campaigns.

business.com
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