
ALT The performing arts are battling for survival at a time when theatre matters more than ever. It’s not only the West End, the annual panto, world-class musicals, dance, opera and Shakespeare – it’s the creative and outreach work happening around the country in our diverse communities, outdoors, in pop-up spaces, at festivals and online. Theatre tackles contemporary issues head-on. With Black Lives Matter stirring our national consciousness, theatre can play a critical role, inside and outside the sector, in challenging, educating and informing. Theatre is a national success story, vital to Britain’s economic prosperity. Theatre attracted 34 million visitors last year, employs 300,000, promotes tourism; and generates huge tax revenues, including VAT of £130m in London alone.

ALT Our industry depends on the £1.3 billion of annual ticket sales which has now disappeared, with disastrous effects on companies, employees and freelancers. Even with a 1 metre social distancing rule we could only fill around 25% of our seats – not a financially viable option. Without immediate and substantial support, theatres and performing arts companies will inevitably close and tens of thousands of artistic careers will be cut short. We urge readers to lobby Government and parliamentarians and join our fight for the survival of UK theatre.













