Founder of podcast agency @thelowerstreet | 5,000+ episodes, 100+ shows, 10M+ downloads for people like Pepsico, Booking(.)com, Sam Parr
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Joined December 2011
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Always want to mark cold LinkedIn DMs or email as spam. But then it feels like bad founder juju, so I don’t do it. Reward is just more spam.
Cynicism and skepticism are great - and often very compelling - ways to avoid the challenging fact that there is a huge amount of hard work to do to adapt to, and take advantage of, this new way of working. Reinventing your entire business is scary.
Kids starting the Easter weekend strong - made two sales at their first attempt! Wish I had their level of sales confidence - zero self consciousness, they just put themselves out there.
My twitter feed is almost entirely bros on podcasts now.
I love a good podcast, but you gotta bring something pretty fresh for me to stop scrolling now.
If I see talking heads, I just skip before I even know what it's about.
You need more visual storytelling.
Most brand podcasts fail on YouTube.
- Their titles and thumbnails suck
- They don't invest in how it looks
- The content isn't structured right
Today we're announcing our video services to help brands do exactly that.
To explain, I hopped into the paddock with my cow Eliza.
Harry Morton retweeted
On wealth vs status
via Jaclyn Johnson (who sold Create & Cultivate for $22 million)
@podcastharry
Peak at Lower Street's internal video podcasting docs... This is the culmination of months of work.
If we one day made this public, would you be interested?
Either way, looking forward to announcing some new stuff soon.
There’s already a ton out there about how creators like @AliAbdaal build big channels.
But very little about the economics, the realities of running a business like this and keeping it interesting and engaging for yourself.
Live today on Moneywise. Shouts @HamptonFounders
Harry Morton retweeted
Chuck Yates used to be worth $150m.
He worked in private equity and raised 7 energy funds. His last one was $2.1 billion.
But by 2020, he was worth just $82k.
He came on Moneywise to tell the story. Here’s how it happened:
- Got a $5m carry check in 2005
- Bought a jet, over-insured it, and made millions when a microburst destroyed it
- Bought a new jet (painted it like eddie van halen’s guitar)
- Got divorced. Got fired. Still hadn’t built a personal portfolio
- Realized he was $82k away from broke
- Sold the plane, moved back to Richmond, TX, and ate a ton of tacos
Down nearly 150m. He kept going.
Now he’s back at ~$20m net worth
He’s got no salary. Running an AI energy startup out of a podcast studio.
He starts every meeting by asking the same question, “what did we do today to get Chuck his plane back?”
Full episode is live.
We're hiring a head of audience development with expanded remit.
if you're into growing podcasts, I want to hear from you:
lowerstreet.bamboohr.com/car…
Ronan's humble, but seriously crushing. Check this one out
Ronan Berder paid himself $1k month while accidentally building an 8-figure consulting business he never wanted.
He came on Moneywise this week. Here’s the numbers:
-Lived on $12k salary for years while growing the company. Slept on a mattress on the floor in his SF apartment
-Had 190+ employees before selling for 8 figures
-Kept every employee during COVID, still grew 20%
Now:
-Spends $30–35k/mo ($10k/mo in rent)
-Portfolio is 40% equities & 60% fixed income/cash
-Says he doesn’t spend on restaurants, booze, or gym
He started the biz because he got screwed by his employer, started freelancing to pay rent. Accidentally built a massive agency over 10+ years, but always wanted to do product work.
Maybe my favorite part from the episode is when Harry said “mate, you're running 190 person company, eight figure agency, and you're sitting in a f*cking IKEA foldout chair. This is insane.”
Ha!
Full episode is live.
Which kind of content marketer are you going to be this week?
Most B2B content lives somewhere in the left column.
So you're forced to internalise the script more and speak and move your body in a more natural way.
Each take you say things a little differently.
As if you're really talking to another human not just dictating data.