New episode of The Marketing Engineer Podcast with @bcamhi, SVP of Marketing at @Cognition. Cognition just passed $1 billion in revenue, but when Brandon joined its marketing team was still early. So the team hired a Marketing Engineer. Within a week and a half, all of Cognition's paid ads were managed by AI, and list uploads from the field team were too. In this episode, Brandon breaks down how he's building the marketing team at Cognition with an AI first approach.

Introducing Dynamic Bot Rendering. When an AI bot visits your site, we serve it a fully loaded version of the page. Your human visitors’ experience stays exactly the same. Most AI bots only read the raw HTML. Anything behind scripts, tabs, or accordions, like pricing and product details, never reaches them. See your site’s bot readability in Bot View, then choose what gets rendered (the whole site, a group of pages, or a single page) without touching your CMS. Live today for customers on CloudFront, Cloudflare, or Vercel, with more CDNs on the way.

Angela Feng, VP of Performance & Growth Marketing at @Atlassian, is taking the stage at Zero Click Sydney next week. She'll share how her team is leveraging insights from Answer Engines to create more targeted marketing, personalise the customer journey, and help buyers move through the funnel faster. Sydney, Australia Tuesday, October 27

Jennifer Zou (Economist) and @JBlyskal (Researcher) are taking the stage at Zero Click London this Thursday to present "The Genesis of Agentic Attention." They'll share Profound's latest research on ChatGPT, Claude, and the new wave of Personal Agents like Muse, Instinct, Grokbot, and Dot. Helping marketers understand what it means for how brands get discovered when an agent is doing the looking. Thursday, October 22 London, United Kingdom

Announcing our final speakers for Zero Click London this week 🇬🇧 Join experts from @EsteeLauder, @DeBeersGroup, @Nestle, @bankofireland, @AnthropicAI, @Barclays, @LinkedIn, @GPContentGlobal, @Accenture, @on_running, and @TheAA_UK to discuss the future of AI marketing. Thursday, 22 October London, United Kingdom

New episode of The Marketing Engineer Podcast with Matt Ratchford, Growth Marketing Lead at @mutinycorp After eight years being for website personalization, Mutiny pivoted to become a sales assistant for customer-facing work. But the internet, and the Answer Engines reading it, still described Mutiny as a conversion rate optimization tool. So Matt built an AEO system that models new content on the most-cited pages in his category and pitches content trades to a list of 6,000 target domains. In six weeks, Mutiny went from 0% to 20% AI visibility. In this episode, Matt breaks down why he does every workflow himself before automating it, and the test that lifted conversion 71% overnight.

Introducing skills.marketing, a free library of the best marketing skills from top Marketing Engineer repos and podcast experts. Searchable by platform and use case. Add any skill to Profound, or anywhere you work.

Announcing our speakers for Zero Click Singapore. Join experts from Singtel, Standard Chartered, iQuanti, Unilever and more to discuss the future of AI marketing. Singapore Thursday, October 29