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How to build a personal brand on ๐.
Full crash course:
0:45 Step 1: Crafting your brand
2:43 Profile basics: bio, profile picture, banner, CTA
3:49 Market research phase
4:58 Studying the top 10โ20 accounts (formats, messaging, gaps in the market)
7:01 Step 2: Content pillars
7:17 The funnel mix: top of funnel (60โ70%), trust and personal (30%), conversion (10%)
9:41 Step 3: Executing content
9:47 Be value-driven
10:56 Stop copying others, own a niche
12:16 Proof is king
13:02 Posting frequency: quality vs. quantity
14:44 Packaging content: hooks, CTA, formats
16:49 What to avoid.