Raph Guilhem

NEW OFFICE BABYYYYY

If you want to attract C-levels, VPs, or B2B decision-makers, create content around their specific pain points. 90% of your success is in the hook. Here’s how I attracted 800+ comments and 50K impressions on LinkedIn yesterday, with decision-makers from major brands engaging. 1. Call out your ICP indirectly “A marketing team from a $100M DTC brand…” I’m not saying “Hey CMOs, read this.” I’m mentioning a company size and industry that my target audience recognizes. 2. Trigger a pain they already have “…showed me their complete BRAND BRAIN.” Every marketing leader struggles with keeping their brand consistent across products, channels, creatives, and teams. I’m showing something they wish they had. 3. Make the value tangible Instead of writing “Here’s how to improve your brand strategy,” I show a visual breakdown of an actual Brand Brain. The visual does the selling before anyone reads the post. 4. Create curiosity + FOMO People see the framework but don’t have access to the full thing. They immediately wonder what they’re missing. 5. Turn attention into qualified leads “Comment BRAIN and I’ll send it over.” Low-friction CTA. No landing page. No form, and send instantly with Leadshark.io And because the hook attracts the right people, the comments come from the right ICP. Don’t create content about what your product does. Create content around the problems your buyers desperately want to solve. The best B2B content doesn’t just generate impressions. It attracts the people you want to sell to.

I’ve never met anyone doing that and being as peaceful as you describe it 🤣 Especially when it comes to retention + upsells. However, having a few high-ticket clients is golden. I’m currently working with 3 AI companies on a agency based model and the real challenge isn’t getting clients, it’s delivering great results while keeping your workload under control. Find the right balance between revenue, client satisfaction, and freedom.

“Outbound is dead” “Cold email doesn’t work” “Meta ads aren’t working for us” Bro, just make content your ICP actually cares about. Attract your buyers instead of chasing them. → Start with your personal account (founder-led content) → Turn your winning posts into content for your team (employee advocacy) → Scale what’s working through creators & partners (influence) → Put ad spend behind your best organic posts (ads) → Cold call the people already engaging with your content (sales) Content creates demand. Distribution scales it. Sales captures it. I guarantee you’ll grow the way you want.

First week building, gotta understand what larping in a parisian coffee with the cheapest thing on the menu actually mean 👀 @parisbayarea

Manychat for LinkedIn is so goated. You can’t imagine how many B2B leads you can capture with this. Most companies are still sleeping on it.

WTF is San Francisco??? Go wake up in Dordogne

Great marketing

Here's the structure behind every great launch video. And I'm open sourcing it all👇 Getting a product launch video used to mean a brief, an agency, three rounds of notes and a month of calendar. Now you point Claude at your product, it builds the whole thing and run on @PooldayAI → Writes the script to a proven launch structure: hook, pain, turn, proof, payoff → Designs and animates every scene in your own type, palette and logo → Renders deterministic 1080p frames, so the same input always gives the same cut → Times voiceover, music and transitions to the beat map, not by hand → Ships with a library of 200 motion prompts, so you never start from a blank page PS. I made the this example launch video in one prompt. I turned it into a repeatable step-by-step workflow 👇

First day of entrepreneurship, starting to pick up the good habits.

Last day ever as an employee, what a great year with this team & product it was. Stay tuned for what’s coming 😎

AI can now master camera movement for furniture demos, using real products straight from the catalogue. Here’s how it works: - A 3D map first: I blocked out the whole house in plain white clay shapes, each piece at its real dimensions (the Escale sofa is exactly 240 × 113 × 89 cm). Then I drew the camera path through it. That’s the bottom half of the video. - One style frame per room: Each room’s clay view was turned into a photoreal frame, using the real Roche Bobois product photos and one shared set of materials: plaster walls, a concrete ceiling, walnut posts. - Wan 3.0 renders the walk: The video model follows the clay camera move exactly, and uses the style frames and product photos for the look. That’s the top half. The hard part is keeping it consistent. In my first test, a wall changed halfway through the shot because the room reference didn’t match the 3D layout. Locking every room’s materials to the same 3D map fixed it. Claude ran the whole process, from building the 3D scene to placing the products, writing the prompts, running the models and editing the final cut. Furniture brands no longer need a finished house to show how their collection lives together.

For all my mobile app friends, you should have a chat with this guy :))

Well Claude did

Is there an internet friend that want to rent my appartment for 6 months in Paris? DM ME

We scraped every ad the best fashion brands are running on meta right now 1/ 41% are proven at scale: live 6+ months while the brand runs 300+ other ads 2/ video outlasts static: 182 days median vs 137 3/ discounts die fast. ads with an offer run 118 days, ads without run 180 4/ the rarest angle lasts longest: problem → solution. only 13 of 991 ads use it. median 444 days. 69% still live after a year vs 25% for the library 5/ brands that test more keep winners longer: brands with 300+ live ads keep their top ads 259 days, brands under 100 keep them 46 6/ the gap: not one jewelry brand runs a new-launch ad