Rich Waterworth (@richwater) header
Rich Waterworth (@richwater) profile picture

Rich Waterworth

@richwater

Fmr GM @ TikTok (ex-Google / YouTube); proud Ldnr

 london.
Joined March 2007
  • Tweets2K
  • Following1.5K
  • Followers994
296Media
Photo by Rich Waterworth (@richwater)Photo by Rich Waterworth (@richwater)Photo by Rich Waterworth (@richwater)
Rich Waterworth retweeted
TikTokComms (@TikTokComms) profile picture
TikTokComms
@TikTokComms17 Aug 2023
We’re thrilled to announce the winners of the first-ever TikTok Book Awards UK and Ireland! Congrats to Author and Creator Of The Year, Holly Jackson and Eden Victoria (@ hojax92 and @ edenvictorria on TikTok)! Read on to see our full list of winners 🤩📚 newsroom.tiktok.com/en-ie/ti…
Image from TikTokComms (@TikTokComms)
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Rich Waterworth retweeted
TikTok UK (@tiktok_uk) profile picture
TikTok UK
@tiktok_uk28 Apr 2023
#Eurovision2023 is almost here! ✨ Get closer to the @Eurovision stars with TikTok Fan Favourite hub: vote for your fan favourite, show your support, and more! snssdk1233.onelink.me/bIdt/u…
Image from TikTok UK (@tiktok_uk)
Image from TikTok UK (@tiktok_uk)
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Rich Waterworth retweeted
TikTok UK (@tiktok_uk) profile picture
TikTok UK
@tiktok_uk23 Sep 2022
What’s going to be your thing this week? Photography, butter or just being the main character as usual? 💅 #WhatsTrending
Image from TikTok UK (@tiktok_uk)
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ever wondered how you can keep up with the different trends on TikTok? wonder no more.
TikTok UK (@tiktok_uk) profile pictureTikTok UK
@tiktok_uk2 Sep 2022
This week what made you mad, what got you excited and what made you lie? #WhatsTrending
Image from TikTok UK (@tiktok_uk)
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Rich Waterworth retweeted
TikTok UK (@tiktok_uk) profile picture
TikTok UK
@tiktok_uk2 Sep 2022
This week what made you mad, what got you excited and what made you lie? #WhatsTrending
Image from TikTok UK (@tiktok_uk)
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Loving seeing the #booktok community flourishing. Get involved in the #bookclub tiktok.com/tag/bookclub
#bookclub on TikTok

#bookclub on TikTok

Watch awesome short videos created with trending hashtag #bookclub

tiktok.com
Rich Waterworth (@richwater) profile pictureRich Waterworth@richwater16 Aug 2022
theguardian.com/books/2022/a…
Reader, I followed them: TikTok expands its content to tap into the BookTok phenomenon

Reader, I followed them: TikTok expands its content to tap into the BookTok phenomenon

New retailer partnerships, live events and book clubs are all planned to capitalise on the platform’s vibrant community of literature lovers

theguardian.com
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theguardian.com/books/2022/a…
Reader, I followed them: TikTok expands its content to tap into the BookTok phenomenon

Reader, I followed them: TikTok expands its content to tap into the BookTok phenomenon

New retailer partnerships, live events and book clubs are all planned to capitalise on the platform’s vibrant community of literature lovers

theguardian.com
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Rich Waterworth retweeted
TikTok UK (@tiktok_uk) profile picture
TikTok UK
@tiktok_uk31 Jul 2022
This is what it means 🥰🫶⚽️
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Rich Waterworth retweeted
TikTokComms (@TikTokComms) profile picture
TikTokComms
@TikTokComms13 Jul 2022
We just announced a range of new features and technologies to help our community have a safe and entertaining experience and customize their viewing preferences. Read more here: ms.spr.ly/6018bNvrO
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Loving the feeling of being there even when I’m not: vm.tiktok.com/ZMN6YH9BR/
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The #booktok phenomenon keeps on rolling! theguardian.com/books/2022/j…
‘After lockdown, things exploded’ – how TikTok triggered a books revolution

‘After lockdown, things exploded’ – how TikTok triggered a books revolution

Have teenagers taken control of publishing? With some authors notching up a billion views, we look at how TikTok is electrifying the world of books – creating bestsellers, reviving classics and...

theguardian.com
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Rich Waterworth retweeted
TikTok UK (@tiktok_uk) profile picture
TikTok UK
@tiktok_uk30 May 2022
We've had Jiggle Jiggle stuck in our head for weeks - and we have @ameliadimz, @DukeandJones and of course, @louistheroux to thank for this iconic track ✨ ❤️ 🎶
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vm.tiktok.com/ZMLvLakaX/?k=1 Semi final and Grand Final LIVE on TikTok. Enjoy! #eurovision2022
Rich Waterworth retweeted
TikTokComms (@TikTokComms) profile picture
TikTokComms
@TikTokComms11 May 2022
We're focused on creating an experience for families that is always safety first.
The Wall Street Journal (@WSJ) profile pictureThe Wall Street Journal
@WSJ10 May 2022
TikTok has some of the most comprehensive controls for parents working to keep their kids safe on the social-media app, explains @juliejargon #WSJWhatsNow on.wsj.com/3LuYSjD

Daily Feature: TikTok’s Parental Controls

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Great piece. Do check out the best of 6Nations on TikTok - tons of great stuff in there vm.tiktok.com/ZMLfRCHA9/
Mike Henson (@MikeHensonBBC) profile pictureMike Henson@MikeHensonBBC9 Mar 2022
Very good, very nice. How Test rugby's oldest tournament is attracting young fans with knowledge from @SquidgeRugby, TikTok's @richwater and @lborouniversity's Dr Michael Skey. bbc.co.uk/sport/rugby-union/…
Six Nations: Partnering with TikTok, witty analysis on YouTube and reaching the next generation

Six Nations: Partnering with TikTok, witty analysis on YouTube and reaching the next generation

Tik Tok, YouTube and high fashion - the ways rugby's oldest international tournament is trying to lure a younger audience to safeguard its future.

bbc.co.uk
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vm.tiktok.com/ZMLYVMJNu/
TikTok UK (@tiktok_uk) profile pictureTikTok UK
@tiktok_uk7 Feb 2022
The one and only @ckay_yo is performing LIVE on our 'Boat to the BRITS' - tune in Tuesday at 5pm UK time, only on TikTok! 👇 #Brits bit.ly/3oPjD0b
Image from TikTok UK (@tiktok_uk)
tubefilter.com/2022/01/28/ti… #booktok is the best (Song of Achilles my recent pick)
People Are Buying More Books Than Ever. Why? TikTok. - Tubefilter

People Are Buying More Books Than Ever. Why? TikTok. - Tubefilter

TikTok’s busy community of readers was “definitely” a factor in 2021’s record high book sales, according to NPD BookScan executive director Kristen TikTok’s busy community of readers was “definitely”...

tubefilter.com
Rich Waterworth retweeted
TikTok UK (@tiktok_uk) profile picture
TikTok UK
@tiktok_uk7 Feb 2022
The one and only @ckay_yo is performing LIVE on our 'Boat to the BRITS' - tune in Tuesday at 5pm UK time, only on TikTok! 👇 #Brits bit.ly/3oPjD0b
Image from TikTok UK (@tiktok_uk)
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Hope everyone’s enjoying the #rugby vm.tiktok.com/ZMLY1bXQe/
TikTok UK (@tiktok_uk) profile pictureTikTok UK
@tiktok_uk4 Feb 2022
If someone asks what you’re doing this weekend, show them this tweet 👇 🏉 #SixNations @SixNationsRugby
Image from TikTok UK (@tiktok_uk)
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Thanks for having us @SixNationsRugby and @Womens6Nations ! Rugby on TikTok is big and about to get much bigger - come and join the fun: vm.tiktok.com/ZML8vM8Jf/
TikTokComms (@TikTokComms) profile pictureTikTokComms
@TikTokComms27 Jan 2022
Did you know... We've amassed more than 5.1 billion views for #rugby content on TikTok? Here, we're excited to announce our landmark partnership with @SixNationsRugby, @autumnnations and becoming the title partner of @Womens6Nations 🎉 📢#WhereAllFansPlay newsroom.tiktok.com/en-gb/si…
Six Nations Rugby and TikTok announce landmark partnership - Newsroom | TikTok

Six Nations Rugby and TikTok announce landmark partnership - Newsroom | TikTok

TikTok is the world's leading destination for short-form mobile videos. Our mission is to capture and present the world's creativity, knowledge, and moments that matter in everyday life. TikTok...

newsroom.tiktok.com
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