Brienne

“Hey what’s your content strategy?” A common question. No surprise, it’s the backbone of your brand. What you’ve heard: • inspire • educate • entertain But what if I told you there was a powerful content pillar nobody on X is talking about. ---------- Visual communication... It predates the written word by 1000s of years. Those carvings in caves from 40,000 years ago, the pen and paper, the invention of the first camera... We communicate visually. We have for centuries. Digital constraints like character limits make it harder to get your point across without cutting out essential information or removing storylines. The common solution... Improve your writing. I agree, that’s a no brainer. I’d recommend that too. But you have an entire realm of communication you’re not taking advantage of. Art, Images, videos, infographics, memes, and GIFs. You're not limited to words. Broadly speaking, I see two ways to use visuals in your content strategy. Let’s go! ---------- 1. Connection I started my X account with no idea on content creation… What does a first-time entrepreneur with limited career experience start writing about? Your guess is as good as mine. But I practiced photography often, to the point were I didn’t scrunch my face up when I saw my photos on a big screen. So I went with it. If the last 3 months on X have taught me anything, it’s the power of visuals for building connection. Whether it be personal images, videos, art, memes or even gifs. They say more than words. They bring you closer. They elicit emotional responses to the point were the reader has no option but to engage with your content. Now who doesn’t want that? I know what you’re thinking… “That’s all great Josh but how do I implement all this?” So here’s how I’d do it: • Experiment with all forms of visual communication. • Analyse what is working (and what you enjoy) • Develop your unique edge. You must play to your strengths, but first you must find them. ---------- 2. Idea Generation I didn’t realise this at first… But images are an amazing idea generator. I can look at an image and be flooded with ideas. It’s crazy. Staring at your screen, head in hands and hair falling out… “I have no idea what to write” But if you ask the right questions you’ll squash writers block. Kieran Drew says it best, and it goes for every piece of content you consume. Ask yourself: What does this mean to me? Relate what you’re seeing to past experiences. Example: The image above reminds me of: • copping deals at car boot sales • developing a nerve injury • playing guitar as a child • my trip to Marseille • being hungover That's 5 storylines from 1 image. Now all you have to do is frame that into some X-friendly content and you’re flying. Your turn… What does it mean to you? I want to see it in the comments below. Written and visual communication should co-exist in your brand. Use to connect. Use to create. Now... Go and implement all of the above. ---------- Thanks so much for reading! If you found this valuable, 2 requests: 1. Follow @JoshABrown_ for more bits on visual communication. 2. Repost so your audience can learn about the power of visuals. Have a juicy weekend x