D Foundry II commences operation. linkedin.com/feed/update/urn…

News about diamond cartel collusion, De Beers monopoly power abuse, corruptible conspirators Bain&Co / BCG / S&P Global / GIA / JVC, incorruptible women, and advanced tech ultimately winning. As we enter the second decade focused on chip tech of our 30-year founding master plan, on the occasion of a keynote at Slush 2024 with 14,000 attendees, our CEO reviewed the first decade of getting diamond production to cost efficient scale while battling the entrenched diamond mining cartel. linkedin.com/posts/diamond-f…

De Beers' consultant Boston Consulting Group (BCG) admits to bribery and Foreign Corrupt Practice Act violation over Angolan diamonds. ft.com/content/4fa338cf-bad7…

An uphill battle for De Beers De Beers is on the block with a ‘for sale’ tag, making the rounds to pitch it is investible. Many eons ago De Beers created diamond desire – can they do it again? Perhaps but De Beers is facing a very different reality today: MARKETING More than half of all diamonds sold in the U.S. are now lab grown. The consumer adoption question is over. Product bifurcation may occur -- but as with pearls where "natural" ones are now <1% and cultured ones marketed without even designated as such. De Beers no longer has the monopoly power marketing budget of the past. It takes a lot of marketing spend to get consumers to pay 3x the price for an atomically identical product. Unlike earlier times, natural diamond marketing is no longer uncontested. There’s vocal groups out there now with products with better product marketing attributes. On environmental grounds, natural diamonds are plain a lost cause vs lab diamonds. Then which American consumer truly cares about buying goods from Africa and supporting African communities, if it were that, or just African governments & their officials. Not visible to the public but firm on regulatory grounds, the marketing of natural diamonds has become very constrained over the past decade. A lot of conventional claims on scarcity, value, etc. that natural diamond marketers would like to make are no longer feasible. That’s because there's been ten years now of America’s whitest-shoe law firms battling it out fervently in front of a host of agencies in the United States, and the truth prevailed. Great marketing takes talent, and De Beers’ has been uneven and out of touch. Many blunders incl even during their recent announcement of partnering with Signet where Signet's CEO was poorly briefed on sensical messaging. Finally which celebrity in America truly wants to put her name on the line for African diamonds when she might as well side with lab diamonds that are true to the future. SALES BCG, Edahn Golan, etc. show favorable future trends on prices, margins, etc. that De Beers uses in its investor marketing. The only problem is that those sources are all best called “marketing affiliates” of De Beers’ to “independently” tell a story that De Beers wants to tell. The problem with fooling others is that one usually ends up fooling just oneself. There is no mean reversion to a bad year, it may just get worse. There's the telling of a story by which retailers may not want to sell lab grown diamonds going forward because the margin is shrinking. (Golan headlined decreasing YoY profit *growth* as if it's losses.) That’s wishful thinking in a current environment where, in reality, retailers are making the biggest margins ever on lab diamonds. Retail margins are >80% for 2ct rounds selling at ~$3400. ESG De Beers emitted 1.9 million tons of carbon dioxide last year, more than entire countries. There is null of a credible plan to address this. Because there is no plan that works.

Nestled among the apple orchards of America’s beautiful Pacific West, we are converting greenhouse gas into diamond -- using zero-emission energy from its river. Unquestionable origin. American ingenuity & craftsmanship at work. Use your consumer dollars to support America the Beautiful. VRAI.com

Ms Americana bejeweled in diamonds sustainably grown in America — three days in a row! We are psych’d about the ultimate standards setter choosing what we worked on so hard for ten years now — growing the world’s only “real zero” carbon footprint diamonds.