Co-founder & CEO @ID5_io. I tweet about ad tech, identity and sports and my tweets very much reflect my employer’s point of view

London, England
Joined April 2010
Mathieu Roche retweeted
The world’s richest man @elonmusk is promoting the far right in Europe. Don’t buy a @Tesla. Location: Tesla Gigafactory, Berlin. (In collaboration with @politicalbeauty)
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Mathieu Roche retweeted
2024: The Year of Identity in AdTech (#AD) Did you know? 91% of adtech pros have already adopted or are planning to adopt an identity solution this year. And despite Google’s U-turn on cookies, 75% of industry leaders say it won’t slow down their shift. This isn’t just about browsers anymore. As identity expands across digital, CTV tops the list of channels in need of support, with mobile, digital audio, and gaming close behind. Get the full scoop on adoption rates, testing, and the future of addressability in other channels. 👉 Check out @ID5_io's 2024 State of Digital Identity Report. id5.io/resources/state-of-di…
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At the #TechLabSummit, we are sticking with the future of identity and addressability with our next panel hosted by @rochemathieu, @ID5_io, @adform, @weareogury and @LiveIntent discussing how alternative ID solutions are a path forward to solve for an addressable advertising ecosystem in a world of signal loss. #NothingWillBeTheSame #TheEndOfTheBeginning
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Mathieu Roche retweeted
⏰It's the final countdown! Google's confirmed cookies will be phased in 2024. Check out ID5's Cookie Countdown to learn when! id5.io/cookie-countdown/
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Mathieu Roche retweeted
🏆Another one! We're thrilled to share that ID5 has been shortlisted for @adexchanger's Best Identity Technology Award. We'll be in New York at Programmatic IO and the AdExchanger Awards Gala in September to see if we take home the gold. Will we see you there?
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Mathieu Roche retweeted
Heading to #DMEXCO this year? Book your meeting with ID5! Take the chance to meet with our Chief Commercial Officer, Caitlin Borgman, as well as members of our product, business dev & customer success teams. Secure your meeting now 👉 id5.io/meet-at-dmexco/ #dmexco23
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So it’s a C11, not C7 (as reported) bankruptcy for Mediamath. Here are $73M worth of unsecured claims of the 30 largest creditors. Full filing on Pacer: assets2.pacermonitor.com/fil…
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Mathieu Roche retweeted
Cannes Lions is coming next week, so it's time to ensure you're present at all the best conversations and events throughout the festival. There are new additions to our guide, so check it out to sign up for all the latest 👉 ow.ly/et4C50OMUcL #CannesLions2023 #CannesLions
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Would be great if someone built an easy way to find out how many EU publishers are using / trialing ID solutions vs quotes from 4 publishers
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Mathieu Roche retweeted
Best Cookieless Identification Technology 🏆 @ID5_io Identity Cloud
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Mathieu Roche retweeted
We are excited to welcome @wbd's Faisal Karmali to the ID5 on the Road London speaker lineup! Be sure to join us on October 11 in Farringdon, London, by registering today before spaces run out. Click here for the full speaker list and agenda: ow.ly/SJIO50KQmUO #adtech
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Mathieu Roche retweeted
We are thrilled to announce that we have appointed Caitlin Borgman as Chief Commercial Officer! Find out more via @exchangewire: bit.ly/3d11dXp #adtech #identity #digitaladvertising #technology
Mathieu Roche retweeted
Running a successful startup
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Mathieu Roche retweeted
Clean rooms don't solve for privacy. They solve for trust. That's it. #adtech
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Mathieu Roche retweeted
Reserve your space for next Thursday's Transcend Summit hosted by @IABTechLab. Join @rochemathieu and tune in for #technology solutions and demonstrations, honest debates and discussions around the industry's biggest challenges. bit.ly/3PQvW8a #adtech #identity
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Mathieu Roche retweeted
ID5's first US event, Identity 2022 New York took place last month and was a great success. Press play for some of the highlights, and click below to watch the full event on-demand now! bit.ly/3MNtexQ #adtech #identity #techevents #digitaladvertising
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Mathieu Roche retweeted
Searching for a new opportunity? ID5 is looking for a Senior DevOps Engineer (Infrastructure)! If you want to work from anywhere in the world, join a passionate team & gain access to a whole host of great benefits, #applynow 👇 bit.ly/3KuQyzY #wearehiring #remotejobs
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Mathieu Roche retweeted
"It's a clear sign that monopoly power has metastasized when it feels this confident in its ability to mock and embarrass the democratic institutions that it in theory must answer to. That's what we've seen so far in South Korea and The Netherlands." world.hey.com/dhh/apple-turn…
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Mathieu Roche retweeted
Register now for #Identity2022 and join us for @adform's session on 'Taking 1st Party IDs to the next level' with Adform's Helen Ureta and Martin Hill, ID5's Anissa Connor, and @PubMatic's Alena Morris. bit.ly/3DgPj2E #adtech #identity #digitaladvertising
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Mathieu Roche retweeted
Register now for #Identity2022 & join us for @piano_io's session on 'ID in Action: How #Publishers Are Implementing Cookie Alternatives' with Piano's Joanna Catalano, @relevantdigital's Olli Järvilehto & IPM Group's Olivier Evrard. bit.ly/3DgPj2E #adtech #identity
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