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Ross Sergeant (@ross_sergeant) profile picture

Ross Sergeant

@ross_sergeant

Chief Revenue Officer at GBN | marketing | media planning | comms planning | social media | advertising strategy

 London, England
tinyurl.com/suwv2zw8
Joined February 2010
  • Tweets2.5K
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507Media
Photo by Ross Sergeant (@ross_sergeant)Photo by Ross Sergeant (@ross_sergeant)Photo by Ross Sergeant (@ross_sergeant)Photo by Ross Sergeant (@ross_sergeant)Photo by Ross Sergeant (@ross_sergeant)Photo by Ross Sergeant (@ross_sergeant)Photo by Ross Sergeant (@ross_sergeant)Photo by Ross Sergeant (@ross_sergeant)Photo by Ross Sergeant (@ross_sergeant)Photo by Ross Sergeant (@ross_sergeant)
A framing to consider: companies that collect user data — be it Twitter, Google, Facebook, or Equifax — create privacy externalities, just as heavy industry creates environmental externalities. As with pollution, sometimes happens slowly (ad data) and sometimes quickly (breaches)
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I have quit the SABC.
Image from jimi matthews (@jimimatthews)
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Ross Sergeant retweeted
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Ntate Thakhudi@Thakhudip24 Jun 2016
MTN to dispose of 50% stake in Afrihost itweb.co.za/index.php?option…
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Brands should pursue real creativity, not the tepid unoriginality of vloggers bit.ly/1MD76Gb by @helenedw
Image from Campaign: Brands (@CampaignBrands)
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Johannesburg's TK fails to sweep black Twitter off its feet with M1 suggestions bit.ly/1UMAX0e
Image from Technology enthusiast (@TKMediaSA)
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DStv replaces FashionTV with Fashion One channel24.co.za/TV/News/dstv…
Image from News24 Arts and Entertainment (@News24Arts)
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Ross Sergeant retweeted
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Tesla
@Tesla24 Feb 2016
"Autopilot takes out all frustration." Sadhish's commute now feels like half the time ts.la/w14
Image from Tesla (@Tesla)
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Magazine circulation takes a 🔨ering. ABC figures are out. nitter.gq/marklives/status/70203… – at Sandton, South Africa
MarkLives.com (@MarkLives) profile pictureMarkLives.com
@MarkLives23 Feb 2016
Biggest consumer magazines in SA marklives.com/2015/11/bigges…
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"The best way to predict the future is to create it." Peter Drucker
Image from Team RocketTheme (@rockettheme)
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IAB says 70% use mobile device when watching TV - Media news - Media Week mediaweek.co.uk/article/1383…
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Twitter reveals insights from best social campaigns of 2015 dlvr.it/DLgP7l
Image from Campaign: Media (@CampaignMedia)
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Ross Sergeant retweeted
MediaREDEF (@MediaREDEF) profile picture
MediaREDEF
@MediaREDEF13 Jan 2016
A short history of statue-toppling (@MartinGayford - @spectator) redef.it/eQlB
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Oxfam taps #Thanksgiving holiday shoppers and travelers with geolocation campaign bit.ly/1Lz6ObS
Image from Campaign US (@CampaignLiveUS)
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The day mainstream media became old in South Africa wpo.st/tmJs0 The mobirevolution is happening #Tuluntulu
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Ross Sergeant retweeted
Campaign (@Campaignmag) profile picture
Campaign
@Campaignmag23 Nov 2015
Smartphone use in UK to break 50% barrier for first time this year bit.ly/1jfUW8a
Image from Campaign (@Campaignmag)
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Stop interrupting what people love and start becoming it. - @tomgerace @skyword #CMWorld
Image from Content Marketing Institute (@CMIContent)
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Ross Sergeant retweeted
Ian Maude (@IanMaude) profile picture
Ian Maude@IanMaude23 Nov 2015
UK kids > 12yrs claim to spend more time online than watching broadcast TV
Image from Ian Maude (@IanMaude)
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Ross Sergeant retweeted
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Ad Age@adage20 Nov 2015
Why agencies and brands need a new breed of director -- Viewpoint by @Click3X @CuriousGeier bit.ly/1Oi39DX
Image from Ad Age (@adage)
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Ross Sergeant retweeted
MarkLives.com (@MarkLives) profile picture
MarkLives.com
@MarkLives28 Sep 2015
OFyt launches Consumer Engagement Agency marklives.com/radar/ofyt-lau… @OFyTalk
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AlexG (@AlexGous) profile picture
AlexG@AlexGous22 Sep 2015
The State of the Internet 2015: Social Media Trends [Infographic] bit.ly/1ONuyiw
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