Rachel Fernandes (@rxchelPR) header
Rachel Fernandes (@rxchelPR) profile picture

Senior Digital PR Executive @digitaloftuk

London
Joined June 2020
Photo by Rachel Fernandes (@rxchelPR)Photo by Rachel Fernandes (@rxchelPR)Photo by Rachel Fernandes (@rxchelPR)Photo by Rachel Fernandes (@rxchelPR)Photo by Rachel Fernandes (@rxchelPR)Photo by Rachel Fernandes (@rxchelPR)Photo by Rachel Fernandes (@rxchelPR)Photo by Rachel Fernandes (@rxchelPR)Photo by Rachel Fernandes (@rxchelPR)Photo by Rachel Fernandes (@rxchelPR)
Rachel Fernandes retweeted
50 tools and websites which are invaluable to digital PRs!! I’ve split them into the following categories: 🔗Outreach 📊Reporting 💡Ideation 🔢Data collection 💌Newsletters
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We have a client who has had a fake DMCA request submitted and @Google has TAKEN DOWN their page as a result of it. Ranked #1 for big terms for many years. Their content copied and pasted, internal links included, onto a spammy throwaway domain. Site it’s posted on only 6 weeks old. They’ve submitted DMCA saying our client (their page has been live many many years on same URL) has stolen their content. And Google has taken down their page. My guess is negative SEO - a competitor has done this knowing the result will get removed. The 10 day timeframe is crazy when the business is losing thousands a day from this. Site has never been in any black hat or spammy tactics, ever. Clean site, amazing history and huge growth in recent updates. @JohnMu @methode @searchliaison - is there anything that can be done besides waiting out the counter we’ve put in? Anyone else got any tips? 100% confident that a human reviewing this would take 10 seconds to realise it’s fraudulent.
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Think of E-E-A-T like your reputation and it becomes a much simpler concept to understand… A 🧵 to help marketers to stop overcomplicating E-E-A-T and start thinking about it differently 👇 – at Middleton, England
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Rachel Fernandes retweeted
Love languages but DPR🔗 📧Journos responding to your pitch & covering your campaign 📈Clients understand the true extent of DPR 🗞️Coverage tracking 🎙️DPR Podcast episodes 📨DPR newsletters dropping 😍Multiple opens from a dream publication What's your DPR love language?
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Rachel Fernandes retweeted
Replying to @rxchelPR
@rxchelPR and @Caitlinlloyddx have a joint client who is their BIGGEST internal cheerleader and it’s been the BEST thing to watch develop. Every month, he writes a segment on their company-wide newsletter about @digitaloftuk and the results we’re achieving. But why? 👇
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At @digitaloftuk, we've recently been running client satisfaction surveys to make sure we continue to deliver THE BEST results and service. Here's just a few snippets from recent feedback rersponses that make me SO proud of the whole team...
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Rachel Fernandes retweeted
Morning #finance #journos I have a financial analyst on hand who can provide expert insight and comment ahead (and after) the Autumn statement. Hit me up if this could help you! 🤑 #journorequests #journorequest
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Looking to speak with tattoo artists about their thoughts on animal tattoos. If this is you, feel free to reply below or slide into my DMs. #journorequest #journorequests #tattooartist #tattooartists #animaltattoos
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Rachel Fernandes retweeted
Are you looking to take that next step in your career? We are hiring Senior Digital PR Executives! 🤩 Some of the great things we offer include unlimited paid holiday, speedy progression, a bonus scheme & private healthcare 💚 Full spec here: digitaloft.co.uk/careers/sen…
Rachel Fernandes retweeted
Looking to kickstart your career in Digital PR? 🔗 We’re currently hiring Digital PR interns! Don't worry about experience; we're hiring on passion and drive. DM @amyirvine322 if you're interested in applying ✉️ Full details here: digitaloft.co.uk/careers/dig…
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Urgently looking for a psychologist's comment around black cats and Halloween. #journorequest
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Rachel Fernandes retweeted
If you are aged 18 to 25 and use TikTok I’d really appreciate it if you could spare 5 minutes to fill out my questionnaire on ‘How TikTok Influences the purchase decisions of Gen Z’ for my MSc Digital Marketing dissertation 🙏 forms.gle/dtgYXyxi1KabSwbb8
Rachel Fernandes retweeted
Looking for a case study of an electric car owner! Must be happy to speak to a national newspaper. If this is you please email [email protected] - thank you! 🚗 #journorequest
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I'm looking to speak to someone who has created a Disney inspired room in their home👑 If that is you, please DM me! #prrequest #journorequest
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Looking for a case study of someone who lives or regularly travels in a van, for a story sent out to national press! Deadline: 13th Sept, Email: [email protected] #vanlife #prrequest #journalistrequest #travelbloggers
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Looking for a psychologist to provide tips on ways to relieve the pressures and negative thoughts around climate anxiety. #prrequest #journorequest
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Rachel Fernandes retweeted
Booked an expensive Airbnb and been disappointed by your experience? I'd love to speak to you for an upcoming piece #journorequest #PRrequest
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