This situation is actually very simple. The issue is not whether Nicole ever mentioned me. She did mention me. The issue is that mentioning someone is not the same as accurately crediting them. From the outside, the podcast framing makes it sound like she was the solo founder/operator behind Glam Up and Sprout, and that everyone else was basically a footnote. That is not accurate. Does this situation seem petty & insignificant from the outside? Probably tbh. But when you put your heart and soul into building something, credit matters. Not just to me, but to the team and Nicole too. So yes, the record being accurate matters. And so to be very clear, I did not “just do the dev work.” In the interview, she says her account was the first to go viral. That is not true. The first account/post to go viral for Glam Up was the one I ran, and that account ended up accounting for roughly 40% of the views. Similar situation with Sprout. A creator doing the faceless “war is over” content went viral first. Not her. She may have been the first to go viral with on-camera content, but she was not the first to go viral for the company. I designed the actual Glam Up and Sprout apps end-to-end, excluding paywall videos. I built the apps, funded/incorporated the companies, held majority ownership, recruited the team, and helped drive early growth alongside other cofounders and team members. And this is not just about me. Dillon deserves serious credit too. On the UGC/growth side, he helped build the bulk of the engine and has continued operating, testing, and improving it long after Nicole left in September 2025. Sprout did not freeze in time when she left. The team kept building. So when the story gets framed as one person running the show, it does not just sideline me. It sidelines Dillon and a lot of other people who materially contributed too. Nicole contributed meaningfully to UGC/growth. I’ve never denied that. This is also not about saying minority ownership means someone contributed nothing. That is not my point. The point is that ownership, product, design, funding, building, and team contributions should be represented accurately. But “I do everything but coding” is not true. Not even close. That is something she explicitly said. On the Starter Story point: yes, I declined to go on it and requested she not do it. She asked me multiple times and I requested multiple times for her not to do it, but I eventually agreed. I was only told about Starter Story, not Superwall. Either way, the issue was never simply “there was a podcast.” The issue was the overall framing once the interviews came out. A later shoutout does not fix the core framing of the interview itself. It’s also strange to say I’m building a public brand off her name when the whole reason this started is that she is building public content around apps I designed, built, owned, funded, and am still actively working on. On the consulting point: I’ve said multiple times that 100% of any consulting money from this will go to charity. That is thoroughly documented, and once the calls are done, I’ll share the donation receipts. I don’t want to personally profit from drama around apps my team is still operating. I’m not trying to sell a course or become a coaching guru off this. I’m trying to correct the record. She also has another app doing well. She could talk about that. Instead, the public content is largely around apps my team and I are still operating, which shifts copycat risk onto us while protecting her own current thing. The implication that my UGC playbook was repurposed from her thesis is false. Her thesis is a founder-level case study. My playbook is an operator-level creator program guide based on what we actually tested, ran, and scaled. They overlap on some principles because they are about the same business. That does not make them copied. Also, I’m not sure why the internal UGC course is being framed as a point against Sprout. I’m not denying that Nicole recorded and contributed to creator training materials while she was working with the company. She did. But that course was created for the company, used by the company, and refined with input from the team. Dillon, other team members, and I contributed feedback and operational knowledge from actually running the program: recruiting creators, coaching them, testing formats, improving scripts, and scaling what worked. She was compensated for that work and still retains equity in the company. My point is much narrower: my public UGC playbook is not a repackaged version of her thesis. I’m human, not an LLM. I got angry and said things privately that I regret. I should have handled parts of this better. But anything I said in anger came from feeling betrayed and exploited over the way my work, my team’s work, and our contributions were being represented. It was about credit, contribution, and character. That does not mean I handled every message well. I didn’t. But it also does not mean the public framing is accurate, or that this was some random one-sided harassment campaign. I have screenshots too but I’m just trying not to turn this into a screenshot war. These were not solo founder stories and the record should accurately reflect that.

Second time I’ve seen @madebycol tell the Glam Up / Sprout story in a way that materially misrepresents who built what. She contributed. But this was not a solo founder story, and I’m not going to keep letting my work, nor my team's work get erased. It's frustrating, sad & disappointing.

Cool to see this story getting attention. A short interview naturally compresses a lot of context, so I’ll add my side. I was Co-founder & CEO across Glam Up and Sprout, led much of the product, growth, and execution behind both, and owned all the design + engineering for Glam Up. Glam Up reached 1M+ downloads in under 6 months, fully bootstrapped. Sprout is now bootstrapped to $250k+ MRR. The highlight reel is fun to talk about. The operating system behind it is what’s actually valuable. I’ve stayed mostly quiet online, but I’m going to start sharing the playbook behind building AI mobile + web apps from 0 → scale. Verified metrics below 👇