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Less than 15 days to go. The final pieces are coming together. Everything is moving according to plan, and SNPad is looking exactly where we wanted it to be at this stage. So… can we launch? Almost. 😄 November 1, 2026. We can’t wait. 🚀 #snpad

We said we working on the "new" mobile app but we also showed you how it's working and how it's moving. No... it's not only a design change but a whole remake of what it was meant to be. Since the start we thought we have only one path, apparently a few more appeared in order to maximize the potential of SNPAD. So this week we gonna focus on two features: 1⃣ Scanner QR 2⃣ Ads Both of them expecting to be done by the end of week so then we can proceed to bring the other features like "Profile" section to their final form. Besides the mobile app, main focus remains on Connected GAM (Google Ad Manager), since it's the most important on the marketing-side for SNPad. Why? The infrastructure already used by agencies in GAM with the ADVERSE layer is gonna enable SNPad to add different targets, tracking, interactions, and CTV orchestration. As you all know, there are more surprises on the way. A quick advice for you it's to be prepared, all we can say for now.

There's a quiet truth in CTV nobody really talks about. Once an ad plays on a smart TV do you know what's going to happen next? 99% of people watching it don't know that's why the industry settled for one tiny answer: the ad was delivered. Tick the box, send the invoice, move on (regular behavior). The problem is that we (make it) different and didn't want to keep playing that game, so alongside the new player, we built SNPad Tracking. A tool that pays attention to what actually happens in the room, not just whether the ad showed up. There's already a basic industry check called OMID for that, we kept it and built on top.

Heads up, we've been heavier on building than on posting lately, and we made huge achievements on our path forward. That wasn't the plan, but the mission we're on right now turned out to be much bigger than we originally envisioned it when SNPad started. Three things we actually built while it was quiet: 1️⃣ The SNPad Player → Full rewrite that now speaks the real language of the ad industry, and can run inside other TV apps, not just ours. 2️⃣ Premium CTV tracking → A separate intelligence layer that captures how an ad is actually consumed on TV, not just whether it played. 3️⃣ ADVERSE → Our adserver who is gonna target forecast, bidding and reporting in one place, plus a Google Ad Manager bridge for agencies.