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Leveling the playin field for the social dilemma 🧱 by 🧱 Take control of your online community w/ @allpeep_ 🚀 @senatmade@allpeep.social @FAMU_1887 @UCF alum

Joined December 2021
Photo by @senatmade (@senatmade)
Let's be real, traditional social networks are like that one friend who always spills the tea 🫖 but we still love them! At AllPeep, we're all about giving you the power to control your own social media experience, so you can sip your tea without the spillage.
Have you seen The Social Dilemma documentary? It shines a light on the impact of social media on our lives and society. At AllPeep, we believe in empowering brands and individuals to have control over their social media experience. The Social Dilemma linkedin.com/pulse/athe-soci…
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Most online communities are rentals. You can hang pictures, but you can't move a wall. At some point, the community becomes too important to build on ground you don't control.
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Every community platform question comes back to one. Who decides? Who sets the rules. Whose name is on the door. Who's on the guest list. What you can take with you. Starting a short series on all four this week.
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WhatsApp is great. Until it isn’t. 🧵
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Tools like WhatsApp are made for quick conversations in small groups. Communities at scale need structure and memory. So the people running them don’t burn out and the people inside them don’t get lost.
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If you’re building a community: 🧵
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Choose people who align with your values. Don’t optimize for features alone. Values compound. If you want a head start, here’s a directory of some of the sharpest minds in the online community space to pressure-test your thinking through a discovery call:
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From a tech perspective, one of the best MVP decisions we made was not overbuilding. We started on Mastodon instead of coding what we thought was the “killer feature.”
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We eventually pivoted off Mastodon because our customers needed privacy first. Mastodon is open by design. Great tech. Wrong fit for early customers.
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MVPs aren’t about being perfect. They’re about being close enough to learn what actually matters.
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Early in customer discovery, I let passion get in the way and over-explained everything. After enough reps, community managers started getting referred to me before I even asked.
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Enough discovery reps and the problem statement sharpens. It evolves as you listen.
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Feedback loops aren’t optional. Clarity compounds. Skip them and you stay fuzzy.
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