Sérgio K. Andrade (@sergioka) header
Sérgio K. Andrade (@sergioka) profile picture

Product Strategy, Innovation & Service Design Strategic Design Lead @ Moonshot Partners

Lisbon, Portugal
Joined May 2008
Photo by Sérgio K. Andrade (@sergioka)Photo by Sérgio K. Andrade (@sergioka)Photo by Sérgio K. Andrade (@sergioka)Photo by Sérgio K. Andrade (@sergioka)Photo by Sérgio K. Andrade (@sergioka)Photo by Sérgio K. Andrade (@sergioka)Photo by Sérgio K. Andrade (@sergioka)Photo by Sérgio K. Andrade (@sergioka)
Sérgio K. Andrade retweeted
All product designers should watch this. I am certain that @bchesky is the next legendary tech leader.
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Effective team collaboration relies on an important superpower: ACTIVE LISTENING Do you hear me? 👂 But are you actually listening to me? A lot has been said about empathy. Although I have serious critics of how people misuse the term (mainly confusing…lnkd.in/dm5NsbPg
➿ What is the point of alignment, really? ➿ The concept of alignment can seem really warm and fuzzy sometimes, and other times it can seem like “getting aligned” = being forced to agree on something that you might not stand behind. I really want to…lnkd.in/dAErQysX
❇️ Product Strategy and Planning are non negotiable, but equally is starting. You plan about where you want to get (business outcomes). Then you should focus on running experiments. 🚨Over planning how to get there is just running in circles around assu…lnkd.in/d9YVB45s
"Talk to the customers!" they say... But do you know HOW to talk to them? Is building what they ask for the solution? NO. Behind every feature request, there's a lot of information that needs to be dug out. Lazy product teams build features upon reque…lnkd.in/dE8a-iaT
Corporate Innovation Happens around The Hallways and Coffee Breaks. Why? That's when different people meet. That's when different siloes merge. While reading the HBR article (quite long but worth it) about different types of Inno…lnkd.in/dE2Mibjc lnkd.in/dSan5DWH
It’s easy for teams and organizations to believe that the amount of features being shipped is the thing that matters. ☢️ It’s a competitive market, with new products and services being launched every day. While a competitor might have features that look…lnkd.in/dgrrUsQY
Companies unfortunately don't have feelings. People do. 🙃 There's a huge amount of our time that we feel for what should be the company's weight to carry, not ourselves. How many times product managers or innovation leads have stepped back in the proce…lnkd.in/eaPY4Jvi
Very interesting thinking about attribution error. Real empathy happens by understanding the others context and value structure. So difficult that people confuse it with simpathy (just calling it the wrong name). When reading about attribution error th…lnkd.in/dmCQ2_F5
I’ve worked with a lot of amazing organisations helping them come up with, develop, and test new product ideas. 🔹 Here are the 5 biggest mistakes I’ve seen companies make when bringing new products to market: 1️⃣ They assume they know what their custo…lnkd.in/d2Zwm8Nv
🔥 "The most common error of a smart engineer is optimizing a thing that should not exist." That is an interesting take from Elon Musk. It reinforces my beliefs about human-centered design and how we should invest in designing "the right thing" before bu…lnkd.in/dAXY4zHS
#websummit Anyone attending Websummit next week? Let's connect IRL. #websummit2022 lnkd.in/d9iMqdEr
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