Sergy

I just won 1st prize ($12,500) building a website for a run club that never asked for one. You get $12,500 tomorrow. What do you do with it? 1. Bet it all on your next idea 2. Reinvest it in your work 3. Something completely irresponsible Thanks to @contra @Lovable team, keeep the good work up! #lovablechallenge

I know I disappeared for 2week, right after I won the 1st place, just to let you know: - Bought new furniture for my home studio, still in progress - Started teaching in a IED university, wanting really to help others young designers - Had a solid client for 3 weeks, I’m going to open 1 spot again the middle of November. (Decided to move 1 client at time) more quality always matter. How much I earned so far? I would say it in the early recap I was planning to record film and write! Not too much anyway : ) What about my goals for 2027: - Starting real content creation - Getting 1 big client every month - Buy a small warehouse studio, better if I can live in it

We waited for this, Framer is gonna be wild with MCP, definitely I'll give it a try, will update you soon

My website: sergeybertagnini.com

added to my website too sergeybertagnini.com

My new portfolio is live. You can high-five me on it. You can ask to my personal AI any questions Most portfolios are a grid of thumbnails and a contact form. I wanted mine to feel like opening a shared file and finding me already inside. You can even customize colors 4 details I'm proud of ↓

My portfolio has an AI assistant now. It’s not the best part. My last versions looked great. They just didn’t scale. Every new project meant rebuilding the whole story around it. So I changed the question. Not “how do I look better?” But “what does a lead need to know before writing to me?” Now they can ask about the work, the method, prices, timing, how a project starts. It answers only from what’s on the site. And if they ask “Can we talk first?”, it points them straight to the call button. Leads arrive knowing exactly who they’re talking to. But here’s the detail I love most: The little avatar reacts every time you click it. 5 different reactions. Random. Nobody asked for it. It will never be in a brief. That’s interaction design to me. The feature gets the lead. The detail makes them stay. Anyone can add a chatbot now. Almost nobody will spend a day on reaction number 5. What’s the smallest detail that ever made you trust a website?

AI slop is what happens when output becomes the goal and judgment becomes optional. But the Salesforce critique gets stronger when we get the numbers right. Revenue: $31.4B → $34.9B → $37.9B → $41.5B across FY2023–FY2026. The business is growing. Its stock fell roughly 20% in 2025 and is down roughly 14% this year. That divergence deserves scrutiny, but it doesn’t prove a bad interface caused a sell-off. Look at what thoughtful AI product work actually involves: Karri Saarinen’s Linear connects agents to structured issues, context and execution. It reported $100M+ ARR and 177% net revenue retention. At Fin, formerly Intercom, Paul Adams—who joined as Head of Product Design—and co-founder Des Traynor helped build a product around resolving customer problems. The company reports over 2M conversations resolved weekly. The interesting twist? Salesforce uses Linear, Salesforce Ventures invested in it, and Salesforce just acquired Fin. So even Salesforce is backing these approaches. My takeaway: the opportunity for designers is to decide which problems deserve automation, how users stay in control, and what successful completion looks like. AI makes interfaces cheaper to generate. It makes judgment more valuable. Ps. If you liked this, I’m going to build a blog, I will share more deeply articulated information and analysis…

Five cards. Which one is your favorite? Intro, Work, Method, About, Notes. Each one is a small piece of UI with one job: who I am, what I made, how I think, where I'm based, what I write. I spent the most time on Method. Four blocks that stack one at a time: define the task, the structure, the direction, the details. [SERGEY: perché questa card e cosa deve far capire] Notes is the loudest: a blue gradient, a serif title, and a cursor about to click "Read". Founders and designers, tell me which card you'd pick and what made you pick it. First instinct, no wrong answer.

How many details can you spot? Watch the flag. It's the smallest thing in this video and the reason I trust the rest. Details are how a visitor decides, in seconds, whether a brand cares.

Clarity wins This is how I explain a design to a client, using a concept I made for a run club in Turin. Four screens: what each one does, and why it works. I explain every choice like this because a client who understands the why can defend the design in the room without me. Founders: which page on your site makes the visitor work the hardest?

Why would 150 strangers show up on a Thursday night to run slowly, for free? It was never about the kilometres. This is Project 002 of my design diary: a site for Endorphin, a run club in Turin. On September 11, 150+ people met under the Arco del Valentino. No tryouts. No pace to hit. I've been a few times. So what does a site for it actually sell? A feeling. And you can't put a feeling in a schedule table. So I used its chemistry. Endorphin is a molecule, the one your body releases when you run: C158H251N39O46S That's its real formula. 495 atoms. My homepage is that molecule, redrawn. Every dot is a moment from a Thursday, sorted by Sport, Social club, Real life. The rule I'm keeping for every project: when the product is a feeling, don't describe it. Build the thing that makes it visible.

1, 2 or 3? Three option, one vote Yesterday I showed you two directions for my new portfolio, A, B and asked you to vote. Truth is, I already knew which one would win. Massimo Vignelli, one of the greatest designers ever, gave clients a single option. Not three, one. And if they pushed, the story goes, he offered to write a book explaining why. I ran every direction for this site, but they all pointed to the same answer, the one that actually fit.

Left or right? Same site, two moods. My new portfolio is still in progress, and I am stuck on one call. I have stared at both for so long I lost all objectivity, so I am handing this one to you. Drop left or right in the comments, first instinct, no overthinking. Whichever wins, you basically art directed my site today.

Everyone thinks a data dashboard should look complicated. I think that is exactly why most of them fail. I just finished Helios, a tool that tracks solar energy assets in real time. Dozens of sites, live output, verification records, a wall of numbers. The kind of screen people drown in. Most designers would make it feel technical. More lines, more glow, more charts. I did the opposite. Every number had to answer one question in half a second, is this good or is this a problem. If it could not, it lost its place. Because design is not decoration, it is closer to math. It is deciding what to remove until only the truth is left. Complexity was never the enemy. Confusion is. Get that right, and people trust you before you have said a word.

I've always been obsessed with things that fly. Planes, drones, anything that lives above the ground. Somehow, that obsession led me here. For the past few weeks I've been working on Helios, a project that sits somewhere between drones, solar energy, data and software. The idea is actually simple: understand where solar infrastructure is, how it's performing, and when something needs attention. The hard part is building everything around that idea. The brand. The product. The way the data is structured. The website. The story investors will eventually hear. Helios is still early, but the interest around this kind of software has been surprisingly strong, so I'm going to follow it all the way through. I've worked in the garage for too long, now is time to share!