Beverly Serrell

The Third Edition is out! Hear about it on Paul Orselli’s YouTube channel and get a link for 30% off.

Katherine and I submitted our manuscript for the third edition of Exhibit Labels and if R&L uses Gordon Chun’s beautiful cover, this is what it will look like.

What’s in the background here?

Wow. There’s a photo of a revised museum label today in the New York Times. Good news.

Watch John Oliver S9 Ep24 talk about looted artifacts and museum storage.

Got a name of a visitor-friendly museum? One committed to inclusive, accessible, interactive exhibits that are prototyped and evaluated? That values visitors' needs for comfort, engagement, and personal connection in their exhibits? Tell me for the 3rd edition of Exhibit Labels!

Punchy First-Person Stories needed for the 3rd edition. Got an encounter, problem, realization, or takeaway about exhibit labels to share? Voices wanted from those who write, edit, and/or evaluate labels--independent museum professionals, current and retired staff, students.

New Case Studies Needed for the 3rd edition of Exhibit Labels. Your opinion, reflection, conclusion, problem solved, problem ongoing, or other thoughtful insights are welcome. See pages 26 and 245 in the 2nd edition for examples of tone and length. Email me. #MuseumExhibitions

A museum studies student reports:"Having a big idea from the start rather than just a topic or theme allows you to make very focused and deliberate choices in all later planning processes." Yes, yes! serrellassociates.com/store/…

What can a Big Idea do for your exhibition? Watch this 46-second video for a summary. Haven't got a Big Idea for your museum exhibit yet? Find out how to make one at serrellassociates.com/store/…