Shaun Phillips (@shaunph) header
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Closing the AI productivity gap for SMEs, we’ve ACE(D) it. Podhost host for Better with Humans, Coach, Budding guitarist, Christian and Tech Enthusiast.

St Albans
Joined March 2009
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Tired of the AI doom, Jenny Garrett OBE asked her daughter one question: are there any good news stories? So much came back they turned it into a podcast. Yes, AI can accelerate bias. It could also help solve some of our biggest problems. #betterwithhumans #AI
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Maggie Sarfo said something that stuck with me: the question determines the answer. Not new, I saw it coaching leaders for years. AI just makes it bigger and deeper. Ask vaguely, get vague back. #betterwithhumans #AI
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Craig Kaplan put it plainly. An AI can be a thousand times smarter than us and still not work out right from wrong. Reason tells you how to get there, not where to go. Those values come from us, and they already are. #betterwithhumans #AISafety
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Andrew Buchanan F.ISP walked two big shows at Excel asking vendors one question: what do you do for your customers? All but one described their technology. Bits, bytes, speeds, feeds. Not the question. And with AI there is no widget left to compare. #betterwithhumans #sales
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David Levine quoted a Harvard Business Review figure to me: a new customer costs 5% to 25% more than keeping an existing one. His answer is not a tool. It is listening, then fixing your processes and improving them as you grow. #betterwithhumans #CustomerExperience
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Nathalie Doremieux put it plainly: if AI went down, would your business? Say it never will and you have handed control of your business to a machine. AI amplifies what you already do. Maybe 10% is AI, then you make it your own. #betterwithhumans #AI
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Most customers with a small problem never complain. They just go. David Levine told me a chatbot that dodges the real questions is worse than useless, because you never learn why you are losing people. #betterwithhumans #CX
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Fax, email, social, now AI. David Levine says the one thing that never changed is what customers want. To be acknowledged, and to know what happens next. Fix that before you buy the shiny tool. #betterwithhumans #customerexperience
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Meg Hutson finally sorted her pension because of Miles. Not his qualifications, not how polished he sounded. Same age, both love travelling, they had a laugh. You assume the credentials are there. You buy based on who you align with. #betterwithhumans #Marketing
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Nick Silverstone gave me the best analogy for neurodivergence I've heard. A Mac and a PC do 90% of the same things. Different code underneath, same end goal. We've just built a workplace that ships with one operating system. #betterwithhumans #ADHD
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