helping DTC brands thrive at @hashtagpaid. alum @venture4canada. I tweet about creators, startups, & other things.
Canada
Joined July 2010
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Friday reminder to talk salary with your circle.
A friend (F, master's educated, 5+ years of direct experience) recently found out that she was making over $12k less than the intern (M, recent grad) on her data science team.
It's 2022, we can do better.
Thank you @MaggiesToronto for stepping up and providing access where our government couldn’t.
My favourite corner of TikTok is the kids of celebrity chefs. Will I ever make TacoBell gourmet? No but it's fun to dream.
Everyone wants low-cost conversions but have you considered the quality of that conversion when testing new tactics?
Hopefully you're rolling your eyes & saying yes, but not everyone does 👇
Digging into results with a client today they shared the latest content was underperforming. Their CPA (cost per acquisition) was going up.
At first glance that's a 🚩🚩🚩 but it's not the whole story
Curious, when you get a cold reach out for networking is it standard to expect the person to:
- have a clear ask
- confirm details of when/how to connect
- send the calendar invite (or at least offer first)
I thought yes. Friends are telling me that's unrealistic.
This weekend: hospital visit to congratulate new mama & baby, engagement party, going away for med school party, Sunday night birthdays & the gym.
It feels like adult life just came & slapped me across the face.
opened a meeting with a report of bones/no bones and half of my teammates didn't know what I was talking about.
TIL even viral videos can be niche.
Shevaun Ensor-Harrison retweeted
We are hiring a DTC Marketing Manager. We are hiring a DTC Marketing Manager.
We are hiring a DTC Marketing Manager. We are hiring a DTC Marketing Manager. – at Miami, FL
