CRO is GEO. “With CRO, we're thinking about bottom funnel messaging content. We're trying to convince users to buy our product. So at the same time, we should be trying to convince LLMs to buy our product.” “So we hit LLMs in the face with the things that would make users buy. Seemingly, we may also make LLMs recommend us.” “Some common examples I've been seeing more recently: say you apply for awards, or maybe you're top in category on G2. It's common to use these across award things on your site as trust symbols. But don't make it hard for LLMs to find that context.” “They may find it, sure, but make it easy on your own site by having it front and center. Have the same review stars. You could say your client retention, your NPS scores, your case studies, the quotes. All of that is kind of CRO components traditionally, but they're making it very easy for LLMs to recommend you as well.”

The LLM few are considering, but many should be: Reddit’s. Reddit just announced their default UI will start testing an “Ask AI” inclusion as a nav option. In addition, searches already include the equivalent of AI overviews in their results. Unlike Gemini and ChatGPT, so far, there are no external websites linked. In my opinion, this is *the* reason it’s flying under the radar so far. But brands are still mentioned in droves, curating from existing Reddit content to make the recommendations. Quietly, Reddit is building towards a variant of ChatGPT and Google. It already is the fifth most popular website online. This continues to build the story: yes, citations on ChatGPT might have dropped. But if your audience is on Reddit, who cares? Their influence will continue on, and if you’re not considering and aiming to impact that influence, you may eventually be left behind.

Reddit showed up in 66% of ChatGPT Astra's answers to "best X" prompts I ran. Anecdotal, but when I ran ~39 commercial prompts across industries for “best X” type frameworks yesterday, Reddit appeared in the citation list ~66% of the time. Astra launched last week, so I thought it made sense to dig in and see how Reddit was being referenced in their newest, best-in-class model – thinking that that was a better reflection of what the future would look like than recent datapoints suggest. 2 in 3 searches retrieving Reddit is far better than more apocalyptic .5 to 4% citation numbers you’re seeing elsewhere. What’s interesting about what’s different in this dataset and how ChatGPT is behaving than the past is the sheer number of websites being pulled each time. So as a % of total citations, Reddit isn’t appearing in huge numbers. But it *is* appearing almost every other time to round out the model’s research, at least in my initial view. It'll be interesting to see how these public numbers adjust as Astra eventually becomes default for logged out users. But one of the first thing it highlighted for me is that Reddit is still almost always there, it’s just not appearing in as high of a percentage of total retrievals as it used to. That means it still has influence almost everywhere, we just shouldn’t treat it as a dominant source in an overall LLM strategy. So if your audience is on Reddit, be on Reddit. Just don't be there only because ChatGPT is watching.