Simon Whatley (@simonwhatley) header
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I'm a service designer, creative technologist, coach, thinker, tinkerer, observer of people, maker of things.

London, UK
Joined November 2007
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"When faced with a challenge, get smarter."—Ed Catmull
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A pound today is worth more than a pound in three years. Most business cases ignore that.
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Before your next business case, ask two questions. When do the costs land? When do the benefits arrive? Which of the two does your organisation usually get wrong?
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If this was useful, repost the first post so it reaches someone heading into a budget meeting. I post a thread on the business side of design every other Thursday. #BusinessDesign
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End-to-end means designing from the user's first moment of need to the final resolution, not just the bit in the middle.
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Where's the worst handoff in your service?
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If this was useful, repost the first post so it reaches someone designing a service right now. I post a thread on service design every Tuesday.
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Most organisations measure lagging indicators. They tell you what already happened. By the time you see the number, the thing it describes is finished.
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What's a leading indicator you already have access to, but aren't tracking yet?
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If this was useful, repost the first post so it reaches someone who keeps meeting the same problem. I post a thread on systems thinking at work every other Thursday.
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