Author of Soft Skills. I help software developers build careers they love. Get a free YouTube channel plan for developers 👇

San Diego
Joined May 2009
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You just solved something that confused you yesterday. Explain it while you still remember where you got stuck. You can help another beginner without pretending to be an expert.
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If you're a developer, YouTube isn't an ad business. It's how people find out you exist. Free channel plan: go.rockstardeveloperuniversi…
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The money came from people who watched, then bought my books, joined my email list and took my courses.
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At about 100-150K subs, my old Simple Programmer channel made $2-3K a month in AdSense. I paid my video editor about the same. Ad money: basically zero.
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I was the most shy, introverted person you could meet. I trained myself to talk on camera and on stage anyway. It's a skill. If I could learn it, you can learn it. go.rockstardeveloperuniversi…
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Most developers market themselves like a lawyer who says he does criminal, divorce and tax law. Nobody hires that guy for a murder case. Pick one thing to be known for and make content about it. go.rockstardeveloperuniversi…
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You don't need a lot of subscribers for a dev YouTube channel to pay off. A couple hundred views on the right video can land you a consulting gig. The hiring manager searching for your tech doesn't care about your sub count. go.rockstardeveloperuniversi…
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If you go with YouTube, here's a free tool that plans your channel: go.rockstardeveloperuniversi…
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2. Build a name. A blog, a podcast or a YouTube channel in one specific niche. Hardly any developers do this, so a little effort puts you near the top 1%.
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1. Learn to build with AI. Cursor, Copilot, whatever. It takes a week or two, and everyone will do it, so it won't set you apart.
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AI can write code. I've built apps in a couple of days that would have taken me 3 months. If I were a developer worried about my job, here's what I'd do:
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I've gotten job offers from my blog and YouTube channel where I didn't have to interview at all. Guess how the salary negotiation went when they came to me. go.rockstardeveloperuniversi…
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How many developers do you know personally who have a YouTube channel? Almost none. That's the opportunity. A recruiter Googles you, finds 20 videos on the stack they're hiring for, and you're not one of 200 resumes anymore. go.rockstardeveloperuniversi…
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Replying to @hasibullahtayeb
Open the vlog with one thing you're building that day and the problem it solves. Then use your move to Afghanistan as context. Give people a project they can follow across videos. When are you publishing it?
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Replying to @SrinivasValekar
Pick one beginner drone project and make a short series showing what you actually build and test. You'll have a clearer audience than covering robotics broadly. What are you building first?
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Replying to @Westar8
Make the next Hermes video solve one beginner problem, like connecting an MCP tool and showing it working. Keep the same audience for the first batch. What will a viewer be able to do after video two?
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Replying to @brianmmdev
Pick one game and a series you can repeat, so people have a reason to watch the next video. Your dev channel's audience may not carry over. What game are you starting with?
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Replying to @JoshWalkos
LOL… everyone disagreeing with you while stuffing their fat faces with Big Macs.
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Replying to @unclebobmartin
I literally run everything through my openclaw agents. I don’t pay anything or transfer any money myself. In Greece, all flights are booked by agents, all hotels, rental cars, everything.
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