We personalize user experiences to find each user’s tipping point towards conversion. #paywall #monetization #subscriptions #advertising #personalization #ai
Switzerland
Joined May 2015
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SmartWall retweeted
Publishers are getting a (brief) reprieve from Apple’s coming ad-pocalypse » « Let’s say someone came up to you — when you were reading the news, or playing a game — and handed you a form. “Hi! I’d like permission to track you. Sounds good?” buff.ly/32QqJpc
Publishers are seeing revenue bumps of up to 103% from email newsletters: "It is the new homepage" | What’s New in Publishing | Digital Publishing News buff.ly/2NQXxqU
SmartWall retweeted
Ad tech insiders expect Apple to eliminate a key mobile ad targeting feature, « Any depreciation — and especially its full blown removal — would have a huge impact on the estimated $200 billion+ mobile advertising market » buff.ly/3hLyCD0
SmartWall retweeted
Why publisher content studios are set up to fail buff.ly/2Z52GB7
SmartWall retweeted
'Churn and burn': Publishers are prioritizing subscription volume over immediate revenue - Digiday buff.ly/3e5U3MP
SmartWall retweeted
Cookie Wall et #RGPD: les éditeurs soutenus au Conseil d'Etat face à la Cnil buff.ly/2YyYYiR
SmartWall retweeted
Publisher subscription platforms, Cafeyn and Readly, branch out into UK newspapers | What’s New in Publishing | Digital Publishing News buff.ly/306pUZF
SmartWall retweeted
La publicité fait vivre les médias. La voie est toute indiquée par le NyTimes, vers une publicité moins intrusive et respectueuse, sans tracker, contextuelle et ciblée avec le consentement de l’utilisateur.
siecledigital.fr/2020/05/20/…
SmartWall retweeted
Super proud and excited to announce that SmartWall has been acquired by ASMIQ AG bit.ly/2Vb8o3C
After almost 5 years of hard work to sustainably finance journalism and reinventing the way to monetize and consume online content...
SmartWall retweeted
(1)Heureux d’annoncer que SmartWall fait maintenant partie d’@ASMIQ AG !
bit.ly/3e9JM2L
Après presque 5 années intenses à travailler sur comment financer durablement le journalisme, réinventer la façon de consommer et monétiser le contenu, l’aventure ne s’arrête pas là..
One year into the #paywall, Wired is testing letting advertisers unlock access for readers - Digiday buff.ly/2HOnhCh
'More accountability': Unilever creates its own network for trusted publishers - Digiday « The first tier will focus on guarantees the publishers can offer around viewability, brand safety and ad fraud. » #viewability #transparency
buff.ly/2U1Evnl
L’attention publicitaire : un nouvel indicateur de performance qui bouleverse l’écosystème digital - Image - CB News buff.ly/2TDrNGi
Ad buyers' latest gripe: Outstream video ads playing out of view - This never happens with the video InWall that provides brands with 100%viewability, >80% completion rate buff.ly/2DFqtN5
SmartWall retweeted
Scorched earth: A new post of mine arguing we must be honest about all that does not and never will work to save old journalism. Only then can we rebuild from the ashes: medium.com/whither-news/we-a…
SmartWall retweeted
Rewarded video helps mobile advertisers move on from impressions #AdTech #Gamification buff.ly/2ASreRE
SmartWall retweeted
The numbers are all fking fake, the metrics are bullshit, the agencies responsible for enforcing good practices are knowing bullshiters enforcing and profiting off all the fake numbers and none of the models make sense at scale of actual human users. nymag.com/intelligencer/2018… – at Queens, NY
« 10 à 30 % des investissements publicitaires seraient touchés par différentes formes de fraude » et 50% des pubs ne sont jamais vues buff.ly/2F8GXQs