@smcla

Social Marketing Consultants Los Angeles - A fully integrated digital marketing consultancy group #SMCLA #SMM #SMO #SEO #SEM #PPC #SMC #BI #AI #Data #Analytics

 Los Angeles, CA
smc.la
Joined July 2007
  • Tweets49.5K
  • Following4.6K
  • Followers2K
27KMedia
Pinterest introduces new programmatic buying solution buff.ly/s4NZwau

Pinterest introduces new programmatic buying solution

The deal will make ads on the platform available via a range of third-party exchanges, including those run by Yahoo, Amazon and Google.

socialmediatoday.com
Meta Seeks Investors For $95 Billion AI Support Fund buff.ly/2BeZu2e

MediaDailyNews: Meta Seeks Investors For $95 Billion AI Support Fund

Meta has announced plans to raise $95 billion in support of its ongoing investments in AI models, products, infrastructure, and the development of superintelligence.

mediapost.com
1
Meta’s $25 Billion Stock Sale Ended Five Times Oversubscribed buff.ly/sOjaj5i

Meta’s $25 Billion Stock Sale Ended Five Times Oversubscribed

Meta Platforms Inc.’s upsized $25 billion share sale attracted demand for about five times the available shares, according to people familiar with the offering, as the company seeks to raise $98...

bloomberg.com
1
Watch out, YouTube — Instagram goes from short-form to 90-minute videos | TechCrunch buff.ly/FKHUo6D

Watch out, YouTube — Instagram goes from short-form to 90-minute videos | TechCrunch

After years in which every social platform (even LinkedIn!) aggressively pursued short-form video, this is a notable shift in strategy for Instagram.

techcrunch.com
7
TikTok playbook outlines the value of its high-end ad options buff.ly/911XinV

TikTok playbook outlines the value of its high-end ad options

The app’s Top View and Pulse Premiere options provide premium placement opportunities during peak viewing events.

socialmediatoday.com
7
Google adds brand management tools to Gemini buff.ly/4iiEiuH

Google adds brand management tools to Gemini

The artificial intelligence-powered platform now includes a refreshed landing page, support for third-party apps and more image generation abilities.

socialmediatoday.com
4
Meta’s Muse is popular, but personal agents still face barriers to adoption buff.ly/HK7lBt5

Meta’s Muse is popular, but personal agents still face barriers to adoption

“We’re still in the ‘too soon to tell’ stage with respect to the question of how broadly and deeply agentic shopping will be adopted,” Eric Schmitt, Gartner VP analyst, said.

marketingbrew.com
6
Advertisers Pull Meta Ads That Had Unwanted AI Glow-ups buff.ly/V68cf9M

Advertisers Pull Meta Ads That Had Unwanted AI Glow-ups

Under Meta’s new terms coming into play Oct 30, advertisers are “solely responsible” for whatever its AI creates

adweek.com
10
Choose an Audience for Each Ad Creative buff.ly/1A0vKyS

Choose an Audience for Each Ad Creative

Meta is rolling out a feature that lets you choose an audience for each ad creative based on age and gender. Here's how it works...

jonloomer.com
4
Meta says advertisers should let campaigns gather data buff.ly/LMspKDx

Meta says advertisers should let campaigns gather data

The company’s new best practices guide cautioned marketers to give both ads and analytic systems time to assess results before tweaking components.

socialmediatoday.com
3
Canva releases its first image generation model | TechCrunch buff.ly/JvGlan6

Canva releases its first image generation model | TechCrunch

Canva is making its new image model available to all users, promising better, more customizable performance at lower costs.

techcrunch.com
11
LinkedIn publishes new guide to B2B conversion tracking buff.ly/JvXXO4k

LinkedIn publishes new guide to B2B conversion tracking

The overview offers information on gauging promotional performance and includes a clear step-by-step breakdown of what to do.

socialmediatoday.com
10
How creators’ business expansions are changing the economics of brand partnerships buff.ly/IPeCxJ8

How creators’ business expansions are changing the economics of brand partnerships

A growing number of top creators are building holding companies around themselves, hiring CEOs and other executives to run diversified businesses that don’t rely entirely on their likenesses.

adage.com
4
Meta offers insights on individual platform growth buff.ly/sfn6uPC

Meta offers insights on individual platform growth

Alongside its third-quarter earnings release, the company revealed usage notes and engagement data for Facebook, Instagram and Threads.  

socialmediatoday.com
7
Creators say it's difficult to make money from news — with platform rules and brand guidelines buff.ly/GvbJRiO

Creators say it's difficult to make money from news — with platform rules and brand guidelines

With more people getting news from creators than traditional media, those creators are still trying to build sustainable businesses.

digiday.com
7
Meta says shopping is Muse’s primary use case buff.ly/FA9ojhp

Meta says shopping is Muse’s primary use case

On a third quarter earnings call, CEO Mark Zuckerberg touted the artificial intelligence agent’s download numbers and outlined its benefits.

socialmediatoday.com
9
Google CEO Says Agents Will Hit Sites Two Ways, Pages And APIs buff.ly/6QHzQRY

Google CEO Says Agents Will Hit Sites Two Ways, Pages And APIs

Google's CEO expects AI agents to reach websites by browsing pages and through protocols, and says protocols scale better but will take longer to develop.

searchenginejournal.com
11
Google adds brand management tools to Gemini buff.ly/6cooMIm

Google adds brand management tools to Gemini

The artificial intelligence-powered platform now includes a refreshed landing page, support for third-party apps and more image generation abilities.

socialmediatoday.com
6
Meta shares more information on Edits Plus subscriptions buff.ly/ZZgbGx8

Meta shares more information on Edits Plus subscriptions

The company said paying users will get extra storage but did not reveal a pricing structure or offer details about when new features would roll out.

socialmediatoday.com
14
AI search is turning prompts into customer research | MarTech buff.ly/XNcEm9P
2
Load more