Sofía López (@sofialomart) header
Sofía López (@sofialomart) profile picture

Product Marketing at @magnific | Behind @upscaleconf & @AstroCulturaSEA

Málaga, ES
Joined March 2015
Photo by Sofía López (@sofialomart)Photo by Sofía López (@sofialomart)Photo by Sofía López (@sofialomart)Photo by Sofía López (@sofialomart)Photo by Sofía López (@sofialomart)Photo by Sofía López (@sofialomart)Photo by Sofía López (@sofialomart)Photo by Sofía López (@sofialomart)Photo by Sofía López (@sofialomart)Photo by Sofía López (@sofialomart)
Sofía López retweeted
Introducing Magnific Move! Add graphics, text, animations and transitions to your images and videos. Combine this with brand kits, reference files and your own assets to create powerful edits for your needs. Here's my full tutorial:
🤖 Made with AI
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Sofía López retweeted
Viendo iniciativas como las de @JustMicrock, @luisgonzaleznfy @SergioGMN sacando CLIs para que el agente te haga los recados: Wallapop, Vodafone, Booksy… he montado un repo para que tu agente pueda tener todas a mano. Ya van unas cuantas, y si me olvido de alguna, PR al canto. Dadle amor 🧡 github.com/davertor/awesome-…
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Sofía López retweeted
Meet Magnific Move: motion graphics you can talk to Animated charts, launch videos, logo reveals. Type what you want, say what to change, and make it move with agentic video editing Every layer stays editable, see it in action
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Sofía López retweeted
Want to see what's next on Magnific? Join us tomorrow for a live workshop with Martin LeBlanc and Nicolás Solano You'll get a first look at our new launch, plus a surprise to kickstart your own ideas 6 pm CET, 10 am PT → luma.com/magnific-w35b
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Sofía López retweeted
We're making it move October 28. Soon on Magnific
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Sofía López retweeted
Too much reality? We've got just the thing. 🧪 CHUMBO, issue 2 of the Contanimation TV anthology, a @magnific Original by Contanimation.
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Sofía López retweeted
Krea 3 is now on Magnific Turn product shots into campaign imagery, explore new looks around the same subject, and guide your edits with visual references Now available on Magnific, MCP, and Desktop
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Sofía López retweeted
The biggest risk for a successful company is believing that what made it successful will keep working forever. It took Freepik 12 years to grow from scratch into a large, successful business. It was a remarkable journey. We had millions of users and were competing with the biggest players in the stock content industry. Around 4 years ago, when Dall-e 2 was released, I was with @cuenca at a founders event in Malaga and he told me he couldn’t sleep for days thinking about how this was going to change our industry. It was going to redefine how creative content is produced, distributed, and consumed. Many in our user community hated AI-generated content. Our competitors were suing AI model providers. And our business was doing incredibly well. Still, we went all in on AI. We decided to transform Freepik into an AI-native company. Freepik became @magnific. And in less than three years, we grew the business 10x. Shutterstock, once one of the giants of stock content, has seen its market capitalization collapse from over $4 billion in 2021 to approximately $170 million today. Getty Images, another iconic name in our industry, filed for Chapter 11 bankruptcy protection last week. For decades, the creative industry was built around distributing existing content. Now, increasingly, it’s about generating entirely new content. That represents a fundamental shift in where value is created. And when that happens, being an established market leader can become a disadvantage if you’re too attached to the business model that got you there. We didn’t reinvent Freepik because it was failing. We reinvented it precisely because it was successful, and we wanted to make sure it stayed that way. Today, Magnific is a very different company from the one we were three years ago. And I suspect we’ll be a very different company three years from now. Your past success is an asset. Until you start treating it as something you need to protect.
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Sofía López retweeted
Kling 4.0 is now on Magnific Create scenes up to 30 seconds long, guide the action with up to 10 keyframes, and bring it together with native audio Your scene. Your direction
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Sofía López retweeted
Here we go. At @magnific Upscale Day Paris. 🔥
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Sofía López retweeted
You've seen these brands before Now we asked Magnific One to make a poster for each one Here are the prompts 👇
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Sofía López retweeted
700+ votes later, the Cosign community's taste rankings: 1. Apple 2. Linear 3. A24 4. Notion 5. Teenage Engineering cosign.co/questions/highest-…
Who are the most tasteful companies in tech? Vote now: cosign.co/questions/highest-…
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Sofía López retweeted
Top 15 empresas con buen gusto, según la comunidad de Cosign (a16z). Voy a dejar de comprarme camisetas en el Carrefour
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Sofía López retweeted
It all started in one conversation with Claude We asked for a food brand, landed on noodles and named it LOOSE ENDS Logo, palette and illustrations came straight from Magnific One through the MCP
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Sofía López retweeted
We built a full brand with Magnific One + Claude Opus 5.5 using MCP Then we turned it into an ad Here are the results 🧵
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Sofía López retweeted
Magnific One launched last week and you’ve already been creating nonstop Here are 8 of the posts shared on X that have impressed us most so far Don’t get left behind, share your creation in the thread 👇
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Sofía López retweeted
I'm quite amazed at what @magnific new model Magnific 1 can do with graphic design. Pretty amazing in my opinion 🔥
🤖 Made with AI
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Sofía López retweeted
Singapore, Madrid, LA. Three events, one creative community We brought Magnific One. You brought the questions, ideas, and energy that make this worth building Thank you to everyone who joined us and made it happen. We can’t wait to see what you create
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Sofía López retweeted
Take the same direction into a new setting Keep your Brand Kit selected and change the scene in your prompt Carry the palette, styling and mood through the series Prompts in ALT
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Sofía López retweeted
Your style. Your references. Your creative direction Learn how to use Magnific One to explore ideas in Draft, combine style references, and take your favorite direction to a final image Watch the 4-minute walkthrough
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