Sonnetimpact (@sonnetimpact) header
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We are a consultancy that provides financial, strategic and impact advice to organisations that want to improve their business performance and social impact.

Joined December 2019
5. Building Brand Worlds with Belonging The best brand stories don’t talk at you — they invite you in. Whether it’s donors, staff, or young people — everyone belongs in the world these charities are building. It’s not just narrative. It’s community. youtu.be/ZA0oE7QuziQ
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4. Embrace the Unpolished These stories aren’t slick. They’re raw, honest, sometimes messy — and that’s why they work. @RightThereOrg + @childrensociety show us what happens when orgs stop polishing and start listening. This makes storytelling memorable.
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3. Authentic Voices Drive Emotion. 🎥 The @childrensociety’s Time for Young People wellbing hub in Newham shows us: real voices, real feelings, real ownership. No scripts. Just honesty. That’s trust-building storytelling. youtube.com/watch?v=D9VlXLvH…
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2. Reframing the Problem. Too often, charities' stories stop at the happy ending. @RightThereOrg goes deeper, showing us that the real problem isn’t just 'homelessness'. It’s the absence of belonging, support & someone who gives a damn. Reframing the issue reframes what matters.
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1. @Jasmine_Bina says great storytelling acts like a mirror — we see ourselves in the story. @RightThereOrg does this beautifully with “sliding doors” journeys: two paths, one choice — support or no support. Watch Madeline’s story. You’ll feel it. youtu.be/jPvZsQgx1qU
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🚨 How charities turn impact into stories you believe in: What can orgs like @RightThereOrg + @childrensociety teach us about using digital storytelling ethically, emotionally, and effectively? (Inspired by @Jasmine_Bina's strategy lens)...a thread👇 🔗bit.ly/3TJZUxI
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Such good insight from @benswart at @NHSCharities Fundraising for Impact event on “the curse of knowledge” and how it affects the language we use in charity fundraising. More examples = more firepower. #NHSCharityFundraising
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Wow it’s great to be in the room with my people - charity fundraisers - at the @NHSCharities Fundraising for Impact event, speaking on behalf of @sonnetimpact. Can’t wait to share and learn #NHSCharitiesFundraising
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Sonnetimpact retweeted
A reminder of where you can read our 'Reaching my potential' report, commissioned from @sonnetimpact, which used mixed methods to track the impact to learners and society when children and young people with SEND have their needs met effectively. nasschools.org.uk/reaching-m…
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Sonnetimpact retweeted
Last year, we commissioned @sonnetimpact to research the value of SEND provision. A key finding was that addressing mental health needs in special schools can make the difference between accessing education and being out of school. 2/2 🔗nasschools.org.uk/reaching-m…
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Today marks six months since our 200-year anniversary began 💛🎈 We have a lot of great work to celebrate, but a lot still to do. Visit RightThere.org to find out how you can help us continue our life-changing work; preventing homelessness, one person at a time.
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2/ As a nursing profession we have come a long way since 1966, ( the first GP contract) and indeed the evidence bears this out. 'Leading the way' 2021, 2022 and 2024 @sonnetimpact
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GPNs are an integral part of general practice. They are not trying to push GPs out but to work with them to provide high quality patient care. We are highly trained and skilled in the work we do undertake within general practice. Without GPNs general practice would fall apart.
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Thankyou for sharing. A landmark research report from 2021 -2024 demonstrating the role and value of our general practice nurses.
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🌱We want to see a world where every young person can thrive - but poverty can have a devastating impact on their mental health. We must address this dual crisis. This new report from @CentreforMH @savechildrenuk @CYPMentalHealth offers solutions👇 📖cypmhc.org.uk/publications/a…
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Replying to @StaffsGPNFS
📢 A Clarion Call to action, outlined in the Sonnet Research. @sonnetimpact @Clifford_Jim @PaulNVaughan
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Sonnetimpact retweeted
New research from the @G15London @HydeHousing and @sonnetimpact released today can reveal that London’s social housing contributes almost £6.9 billion to London and the wider economy each year.
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Sonnetimpact retweeted
If you think Mayfair is the most valuable part of London, think again. New @G15London @HydeHousing @SonnetImpact research has found that Tower Hamlets, Lambeth and Lewisham top the table when it comes to the social and economic impact of homes: g15.london/case-studies/lond… #RoomToGrow
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Providing new social tenancies for the 323,800 households on London’s social housing waiting lists would inject at least an additional £7.7bn a year into the UK’s economy.
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Few people and even fewer politicians appreciate the real value created by London’s social homes. New research from @G15London @HydeHousingLtd and @SonnetImpact released today reveals London’s social housing contributes almost £6.9bn to the UK economy each year.
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