ALT Visual principles Theme: People First We serve the public conversation. That means we put people – their voices, and perspectives – first. Theme: Universal It’s important to us to be approachable for each and every person. That’s why we strive to make our product simple, straightforward and inclusive. Theme: Authentic We never try to be someone or something we’re not. We’re real, unexpected, and sometimes a little weird. We’re just people, talking to people. Theme: Dynamic Conversation never stops. Neither do we. We punctuate moments of high energy with time to breathe. Theme: Relevant We’re constantly evolving to reflect what’s happening in the world right now. It helps us better serve the public conversation.