Daniel Sternberg (@sternberg) profile picture

Dad, AI stuff, lover of music gadgets, kitchen measurement devices and hoarder of headphones. Building @TownAI, formerly @NotionHQ, @GustoHQ, and more.

San Francisco
Joined May 2008
Photo by Daniel Sternberg (@sternberg)Photo by Daniel Sternberg (@sternberg)Photo by Daniel Sternberg (@sternberg)Photo by Daniel Sternberg (@sternberg)Photo by Daniel Sternberg (@sternberg)Photo by Daniel Sternberg (@sternberg)Photo by Daniel Sternberg (@sternberg)Photo by Daniel Sternberg (@sternberg)Photo by Daniel Sternberg (@sternberg)Photo by Daniel Sternberg (@sternberg)
🚢 💨 🏃
Most work stalls because it's waiting on someone. In October, we shipped a ton of multi-user feature to help businesses work at the speed of AI. No more waiting. Build routines together in threads instead of being blocked when you want to make changes. Your Townie can sign in with @1Password instead of hitting a login and getting stuck. And now you can use Town in eight more languages. My favorite: Tony and I share a thread where a routine drafts our town hall outline. We each chime in, then ask our Townies to finalize the agenda. No requests, no waiting. Our Townies are in costume this week. So are yours! Log in to see what they’ve dressed up as. Happy Halloween! The full list: town.com/updates?utm_source=….
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Daniel Sternberg retweeted
“It's better to be in the hottest category in tech than the coldest one, right?” That’s what @jgreze, co-founder and CEO of @TownAI, said in our recent conversation. He’d been building an AI Assistant for nearly a year — then within two months, Meta, OpenAI and xAI all launched agents. Most people assume that kind of competition is death for a startup. JDG sees it differently. He thinks the big players have distribution but no real network effects, and that incumbents look less scary than ever. TIMESTAMPS: 01:28 Competing in the AI Assistant race 03:23 Why people will run two AI Assistants 07:01 Why personal AI hits a ceiling and work AI doesn't 09:08 What made always-on agents possible now 15:54 Building on labs that compete with you 17:57 Pricing tokens instead of outcomes 22:52 How Town's users drive new features 25:08 Why Town is actually an AI onboarding platform 29:13 The one-agent-per-person debate 32:01 Designing an agent people can trust 35:27 How multiplayer changes privacy 44:33 Why AI should choose what you share with coworkers
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I feel like this take won't be popular on parts of this platform, but it's real for a lot of us. @jgreze gets it and that was clear from the moment I started talking to him about possibly joining Town. 🙏
I just finished reading @ElenaVerna's article on '996' culture in AI and whether we're filtering people out of the industry because of it. elenaverna.com/p/im-not-doin… I agree with so much of it. It's always been a badge of honor for me that I can outwork anybody if that's what the job requires. A long time ago, I was a lawyer and it taught me what it means to work truly hard. In hindsight, this was silly because that work really didn't deserve my undivided attention at the cost of health, friendships, and being happy. But still I learned that there are times in life when going all-in really can make a difference. Today, as the founder of Town, with an incredible wife and two amazing kids and, yes, friends still and hobbies and many commitments I take seriously outside of work, I have many things that deserve (and/or demand) my time and my love. And Town is the most immediately demanding of those things. It merits attention: for my employees to have an incredible outcome, for our customers who rely on us to run their business, for our investors who clamor for an outsized return, etc. And the business can always use more of me. Every minute of my time spent on Town has such high ROI. Early in the journey, founder time is so high leverage. And yet I say no to many of Town's demands. Should I feel guilty about saying no? I am old enough to live mostly post-guilt thankfully. Elena's articles speaks perfectly as to why I say no. Before starting Town, my wife and I sat down together and agreed on what it would mean for me to be a great and happy husband, dad, founder, and friend. We talked about the things that are sacred to us that I wouldn't compromise on. The places where she could help me and where I could help her. It was a tough discussion. The tradeoffs meant I would not be the best dad. Nor the best founder. Nor the best husband. I'd be in ok physical shape but not in great shape. We had the discussion and we agreed on the kind of life we wanted. And now we're doing our best to live up to it. Town reflects the tradeoffs from that conversation. I think for the best, not just for me, but for our employees. My co-founder Tony and I have been intentional about building a culture where you can be a great parent and a great employee, where you can be happy in your work life and your personal life, where it's ok to crank when the business needs it, but also to step back when you need it. A lot of parents don't think they can work in AI or startups and still show up for their spouse and their kids. You can. Our team composition is proof of it. A lot of people think all of your employees have to 996 or else you won't win as a business. Our growth and success is proof that you can win simply by building a culture that knows when to push hard and when not to, a culture that gives agency for people to govern their time and commitments, trust that people will do what's right both for themselves and the company. I am very proud of what we're building here. The product, the company, and the culture. Maybe there is an alternate reality where another Town has employees cranking 996 (or 997!) and maybe it's a better business. But I don't think so. I think it has worst talent. I think it's less able to step back and build the right things. I think it loses its soul and burns out before it can be truly great. So no, we're not doing 996.
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Daniel Sternberg retweeted
🚢 The first of many collaboration related ships
Town Routines are now collaborative. A teammate builds a daily metrics routine. His manager wants to see two more numbers. She asks her Townie and tomorrow's report has it. Routines are now collaborative. Invite your team to edit a routine in a thread, and they can ask their Townie to change it without filing a ticket or waiting on the owner.
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Working great internally, can't wait for you all to try it out!
The last mile for your Townie is the login page. Coming soon with @1Password for Agents: your Townie will be able to sign in with your personal 1Password logins and finish the job. You'll approve logins in 1Password, and your Townie won't see the contents of your credentials.
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Here to help you and your team get things done! More big things coming 👀
The biggest bottleneck at work is waiting on each other. Today Town is announcing its $108M Series B, co-led by Forerunner Ventures and Menlo Ventures, to fix it with multiplayer AI assistants for work. Most AI assistants are built for one person. Work doesn't happen alone. I think the moat is multiplayer. Everyone at a company gets a Townie. Townies ask each other questions, share only what their person would share, and do the work. The more a team works together, the more useful Townies get. What's the thing you're always waiting on a teammate for?
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Daniel Sternberg retweeted
Town does not want to make you a restaurant reservation. It will book you a flight if you want it to, but that's also a marginal activity. It really wants to tag-team with you on the 8-10 hours of core daily work that drives impact and revenue(!) forbes.com/sites/annatong/20…
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Working hard to build assistants that do real work for you and your team
Town made @Forbes' Agentic 20. They described Townies as an AI coworker, built for the work that lives in your inbox and dies without follow-up. That's just the start. Work is rarely a solo act, so we're building for teams, too. More soon. forbes.com/sites/annatong/20…
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Daniel Sternberg retweeted
We shipped dozens of updates in September and JDG covered the big ones. One has become my favorite, so I want to dig into it: routines that text you. 1/ a routine is work your Townie does on its own, on a schedule or when something happens. Now the result can land as a text, even when you're nowhere near your inbox. 2/ some favorites. A morning text with your meetings and a window for lunch. A ping when a guest checks in at the front desk. A list of yesterday's loose ends. A voicemail summary sent to the staff group chat at every shift change. 3/ my work prompt for Cleo, my Townie: "every weekday at 6:30am, txt me my meetings for the day, who I'm meeting with, and the best window to grab lunch." 4/ and my personal one: "text me on Sunday evening what's on the family calendar for the week ahead and anything I need to prep for." 5/ everything else we shipped: town.com/updates?utm_source=…
Your Town plan just got a lot more powerful: about twice the work, for the same price. We shipped dozens of updates in the last month, so Townies can do more than ever (and now, for less). Here are the highlights ↓
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Daniel Sternberg retweeted
If you've ever met the folks who work at Town, you know that the heart and magic of the product comes from my co-founder @tonydevincenzi and his incredible team. This @arenamag piece by @freeshreeda is special to me because she captures Tony's constant striving for creating a product with a real soul. Take a read.
AI assistant companies are racing to capture market share. @TownAI is betting that its kitschy, Miyazaki-esque agents will win the trust of people who have never heard of weights. Read @freeshreeda's feature in Arena Issue 009: Hello, World.
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Daniel Sternberg retweeted
Your Town plan just got a lot more powerful: about twice the work, for the same price. We shipped dozens of updates in the last month, so Townies can do more than ever (and now, for less). Here are the highlights ↓
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Daniel Sternberg retweeted
Your Townie can now shop for you. Ask for what you need. They find it, fill the cart, and get checkout ready with @link, built by @Stripe. You approve the charge, and Link pays with a one-time card. Your Townie and the merchant never get your payment information and nothing gets purchased until you approve the spend.
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Daniel Sternberg retweeted
Instead of shipping "me too" products months after everyone else, we're really focused on pushing the boundary of what's possible with AI work assistants. It's what our customers pay us for! If you've been following along, multiplayer has been front-and-center for us: - Agent to Agent - Townies in Group Texts (nitter.gq/TownAI/status/20955580…) - CC Your Townie (nitter.gq/TownAI/status/21031665…) And now, a multi-person and multi-Townie experience that allows entire organizations to work at the speed of AI. I'll be talking a lot more about this new world we're enabling in the weeks aheads. Let's go!
You shouldn't have to learn how AI works before it can help you work. You should be able to just ask. So we redesigned Town around that.
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Daniel Sternberg retweeted
I think the moat in AI assistants is going to be multiplayer. Here's why: One of the features people who really get into Town love is agents working together. You ask your assistant (we call it townie) something it doesn't know. It figures out that someone else's townie might have the answer, asks it, and brings the answer back to you. Once your whole team is using it, it's hard to imagine going back to a product where every assistant is on its own. I don't think anyone has really figured out multi-user AI yet. That's where the network effects are going to come from. Talked about it with @HarryStebbings on 20VC:
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Town is a place to get things done yourself and with your team (including your Townies). We just redesigned Town to make it easy to collaborate on projects and smarter about when to check in with you before taking action. Check it out!
You shouldn't have to learn how AI works before it can help you work. You should be able to just ask. So we redesigned Town around that.
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Daniel Sternberg retweeted
The @TownAI experience is classy, zen, and chill this way. Not pushy.
And now it just feels like Instinct and Muse are stalking me with their endless proactive notifications Thirsty AI assistants
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Apologies (but not really) when I do this to you!
Nobody signed up for email scavenger hunts or cat herding. But when a customer wants last quarter's usage numbers, or you're wrangling three calendars, two time zones, and one person who never writes back, CC your Townie. They'll take it from there.
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Excited to spend a part of my day improving (and let’s be real, bootstrapping) our eval setup with this!
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I increasingly doubt this is true for musicians - and other deeply human creative pursuits.
Replying to @willdepue
no investor, no startup guy, no counselor, no content creator, no musician will avoid going the way of the software engineer and mathematician
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I guess it depends on what you mean by musicians. If you mean we will primarily listen to autonomously AI-generated music for pleasure then I strongly disagree. If you mean AI will increasingly be part of the songrwriting and production pipeline for many genres then ok.
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