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Steve Rutter

@stevierut

Creative director and advertising instructor. Tweets about advertising and marketing.

 North Carlolina
compellingselling.tumblr.com/
Joined June 2009
  • Tweets5.2K
  • Following1.1K
  • Followers410
It’s been awhile since I’ve been on Facebook. What’s with all the ads asking for a grassroots movement to bring back “Blue Bloods”? Or did I just age into a new audience segment?
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I love the conversational rhythm that’s captured by the writing and the punctuation on this poster selling scotch whiskey in South Africa. Agency: Halo.
Image from Steve Rutter (@stevierut)
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This breaks all the challenger brand rules. And I bet it will work. compellingselling.tumblr.com…
Yeah, yeah. A challenger brand can't afford to sell the category.

Yeah, yeah. A challenger brand can't afford to sell the category.

At least, that's what I usually say. You probably know Safelite auto glass. The people who will come to your house to replace a windshield. They're the leader who's top of mind and top of paid...

compellingselling.tumblr.com
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This would get SO MUCH graffiti in NYC. 😆
Image from Steve Rutter (@stevierut)
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This is a fun ad, but it's not communicating what the agency and client think it's communicating. compellingselling.tumblr.com…
"Fun video! Um, what exactly does it mean?"

"Fun video! Um, what exactly does it mean?"

This kickoff video launches a campaign that’s super fun and iconic. Money. Monzo. Alliteration. Looks great. And of course it works in short form video, social posts and out of home.     But what...

compellingselling.tumblr.com
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This agency is owned by a 14-year-old woman?
Ad Age (@adage) profile pictureAd Age@adage6 May 2024
Terri & Sandy, a 14-year-old woman-owned agency, has appointed Peyton Sutton as its first president as co-founder Terri Meyer retires from the advertising industry. adage.com/article/agency-new…

Terri & Sandy names first president as a co-founder retires

Peyton Sutton will help oversee Terri & Sandy, which works with clients such as Disney and Princess Cruises.

adage.com
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Someone already beat me to this delicious pun: Gorilla Marketing. ksbw.com/article/costumed-ap…
Costumed apes ride on horseback near San Francisco's Golden Gate Bridge

Costumed apes ride on horseback near San Francisco's Golden Gate Bridge

The appearance was likely a stunt promoting the film 'Kingdom of Planet of the Apes'

ksbw.com
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This apartment will give you a headache. Just like Skittles Littles. (I'm kidding. This is a smart stunt.) apartmenttherapy.com/skittle…
You Could Live in This Skittles-Themed Apartment Rent-Free (for a Year!)

You Could Live in This Skittles-Themed Apartment Rent-Free (for a Year!)

You can definitely see the rainbow in this gorgeous apartment.

apartmenttherapy.com
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It's an old trope to say women can't resist a drug store fragrance, but I love this spot. Feels more like an indie film. (Agency: @LOLAmullenlowe) youtube.com/watch?v=QmF3o2OH…
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A fun deep dive into one of my favorite ads. laurenmpfeifer.com/Nissan-Lo…

Nissan | Lofi Girl — Lauren Pfeifer | Copywriter

 Nissan “Powerfully Peaceful” — Lofi Girl 28th Annual Webby Winner People’s Voice Winner, 2024 “Best Ads of the Internet“ Advertising, Media & PR...

laurenmpfeifer.com
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I predicted that this ad was wrong for the brand. I was wrong. tumblr.com/compellingselling…
Post by @compellingselling · 1 video

Post by @compellingselling · 1 video

💬 0  🔁 0  ❤️ 1 · Nothing says, “Fine-crafted whiskey for $39” like beaver puppets · This is not a new ad, but it is a new question: Can an ad that does an excellent job with memorable branding and…

tumblr.com
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"The BREAK out" "The Hang out" "The FAR out" = "The COP out" My rant about fill-in-the-blank campaigns. tumblr.com/compellingselling…

Post by @compellingselling · 1 image

💬 0  🔁 0  ❤️ 1 · So easy to sell. So boring to experience. ·  Want to win a new business pitch? Do a fill-in-the-blank campaign. Come up with a verbal device that serves as a mnemonic for the bra…

tumblr.com
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My ears will continue to grow. But so will John Cena’s.
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I like how @McDonalds is embracing the the way anime and manga artists have used WcDonald's for many years. compellingselling.tumblr.com…

Compelling Selling

IYKYK Not being an anime or manga fan, I have to take other people’s word for it that it’s a trope in anime and manga to use WcDonald’s as a fictitious fast food place. While I’m not aware of the...

compellingselling.tumblr.com
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Media buyers who bought excess inventory on the long shot chance that their ad would run are jumping up and down and high-fiving. #adbowl
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If you’re on the field you can make a field goal 😳
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Wow. That Bud ad was rushed. Was it a :15? #adbowl
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I liked the Disney+ ad. #adbowl
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I HAAATE the shot of dad looking at the empty seat in the Kia ice skating spot. 🙄 #adbowl
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Wait. RFK Jr. is related to JFK? #adbowl
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