paul wilson

📌 The Olympic and Paralympic Games Paris 2024 contributed to a great year for @NBCSportsPR: @NBCSports delivers its most-watched year since 2016. 🔹 NBCUniversal’s innovative presentation of the 2024 Paris Olympics was the world’s biggest media event – highlighted by 7,000 hours of coverage, 329 events in and around the City of Light (and Tahiti!), and numerous breakout stars for Team USA, which won more medals (126) than any country and tied for the gold-medal lead (40). 🔹 NBCU registered a Total Audience Delivery (TAD) of 30.4 million viewers across the combined live Paris Prime (2-5 p.m. ET) and U.S. primetime (8-11 p.m. ET/PT) time periods – up 80% from the Tokyo Olympics (16.9 million), according to official data from Nielsen and Adobe Analytics. 🔹 The NBC Broadcast Network extended its streak to 152 consecutive Summer Olympics nights as primetime’s No. 1 show. 🔹 Led by Peacock, 23.5 billion minutes of Paris Olympics coverage were streamed – up 40% from all prior Summer and Winter Olympics combined (16.8 billion minutes across NBCUniversal digital platforms). 🔹 USA Network ranked as the #1 cable sports/entertainment network in Total Day and primetime viewership over the two weeks of competition. 👉 Full story: corporate.comcast.com/press/…