let me just rant for a bit because an idol who can push a brand to no. 1 in sales rankings in less than 12 hours is exactly the kind of person every label should be eager to invest in. belift underutilizing sunoo’s influence for this long is genuinely baffling. i’m incredibly grateful that he’s finally getting these opportunities, but the more i think about it, the more frustrating it becomes. how are we only seeing this recognition now when his ability to influence consumer behavior has been evident for years? he’s been selling out things he wears and owns without even having formal brand endorsements. the demand was always there! imagine how much more he could have accomplished if they had actually capitalized on his influence sooner.