Having an account with 4–5 figure followers doesn't automatically make someone a creator. Some people call themselves creators, but when you explore their accounts, you realize they only post when an InfoFi campaign is active. The content follows the same pattern, either copied from someone else or slightly reworded using AI. There's barely any personal thought, originality, or unique perspective. Surprisingly, some InfoFi platforms and agencies still run campaigns with them. Agencies need to look beyond follower counts and understand who can actually bring quality people to a project, not just inflate the numbers. In the long run, this benefits neither the project nor the creator. Eventually, you need something unique that makes people recognize your work and gives them a reason to follow you. Reach is one thing. Real influence is another.