Corey McCarthy (@testarossa4) header
Corey McCarthy (@testarossa4) profile picture

Corey McCarthy

@testarossa4

B2B SaaS CMO | event evangelist | workforce management | @lesliesweek board member | lover chocolate chip cookies | #eventprofs

 San Francisco, CA
lesliesweek.org
Joined October 2008
  • Tweets432
  • Following1.5K
  • Followers734
Guess who's back, back again: @maxlugavere 🧑‍🍳
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Corey McCarthy retweeted
EventMind (@theEventMind) profile picture
EventMind@theEventMind24 Mar 2021
2/2 We recently spoke to @dashe_uk and @testarossa4 to get their views on corporate gifting and the benefits it have to event engagement - they had some great insights! Read the blog below! lnkd.in/dpdCH_x #eventprofs #eventprof #eventmanagement #virtualevent #events
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I'm discussing “💥#eventtech💥 chat: Every Thursday” with @marcogiberti, @punchtownparry, @coynes, @tojulius, @lizkingevents, @testarossa4, @Penthouselord, @StaceyThorp, and Women in Event Tech. Today, Jan 21 at 2:00 PM EST on @joinclubhouse. Join us! joinclubhouse.com/event/5M4Y…
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We’re proud to announce Socio now offers upgraded accessibility features, and we’ve expanded our award-winning customer support to include weekend hours! hubs.ly/H0CPHHz0
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Corey McCarthy retweeted
Carole Brault (@cbrault) profile picture
Carole Brault@cbrault8 Dec 2020
Community is the new commodity. Offer multiple channels to attend and participate in events. Allowing them to participate on their own term. #eventtrends21 #teamwork #collaboration #tech #innovation
Image from Carole Brault (@cbrault)
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Making money is a priority for 2021. @testarossa4 differentiates between 2 event types: generating revenue off the event itself or off products and services. #eventtrends21
Image from Skift Meetings (@SkiftMeetings)
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On #eventtrends21, @testarossa4 says that yearlong community engagement in events presents an opportunity for digital advertising opportunities, whereas the traditional sponsorship model for events will not be the highest revenue generator.
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Replying to @BruceRosard @testarossa4 @socioevents
Good point - it’s their data, their lives, their experiences
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Corey McCarthy retweeted
Joey Rodriguez (@joeyawesome) profile picture
Joey Rodriguez@joeyawesome8 Dec 2020
Let's talk about event ticket costs! With segmentation in your tickets, you're able to amplify ticket value. Think about a SaaS model that extends past the event (i.e. membership options) & personalized/elevated experiences per attendee level. -@testarossa4 #eventtrends21
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Replying to @webexevents @socioevents @testarossa4
You need a better purpose for your event to exist.. a superior reason for commanding your audiences time.. otherwise what’s the point..?#eventtrends21
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"An event is an event. We need to go back to the attendee journey and journey map for both experiences (live and virtual)." @testarossa4 #SOEI
Image from Webex Events (formerly Socio) (@webexevents)
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30% of event professionals would not attend any form of in-person event themselves, and a further 33% would only attend a small and local event. Only 14% of event professionals would themselves attend any in-person event. #SOEI @hothospitalitye @NickBorelli @testarossa4
Image from Skift Meetings (@SkiftMeetings)
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#Eventprofs, throughout the #EventHack #HybridGames, we’ve seen some BIG ideas that truly push the boundaries, and we can’t wait to see what tricks the hackers reveal at the main event. 🤔 Join us for the finals: hubs.ly/H0B4SnB0
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We’re super excited and honored to win Best Technology Start-Up at the @EventTechAwards 2020! 🙌 🎉 🚀 #eventprofs #eventtech #ETAwards20 #tech #ETL20 hubs.ly/H0zsFPF0
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We have just one episode left before the #EventHack finals! 🏆 Join us 11/12 for a special episode on hybrid event marketing and promotion. Check out the current standing and don’t forget to register below! 👇 hubs.ly/H0zwjQJ0
Image from Webex Events (formerly Socio) (@webexevents)
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Corey McCarthy retweeted
Julius Solaris (@tojulius) profile picture
Julius Solaris
@tojulius27 Oct 2020
The biggest challenge virtual event platforms face is how will they deal with hybrid formats. Native in-person platforms (apps) have a definite advantage over newcomers but we are in a different environment from 2019. I'd be asking about that if I were a VC looking to invest.
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Introducing the judging panel from the #sponsorship episode of the #EventHack #HybridGames! @punchtownparry @EventNewsBlog @eventtechlive @eventtechawards @RedVelvetEvents @LinkedInExpert @GoVengreso
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This week’s #EventHack #HybridGames is all about upleveling #productionvalue for #hybridevents! 📹 Register to see the new episode go live on Thursday at 1:00p EST and to access all previous episode recordings: get.socio.events/eventhack-h…
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Check out 3 awesome presentations from the #EventHack Games episode on hybrid audience engagement. All of the teams definitely brought their A-games. hubs.ly/H0yM_qY0
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Socio event platform shortlisted for Event Technology Awards 2020 eventindustrynews.com/news/s… #eventprofs
Image from Event Industry News (@EventNewsBlog)
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