Day 2 of iicon featured another lineup of incredible conversations, including a look behind the halfpipe with Tony Hawk on his legendary franchise. We continued to dive deep into how interactive entertainment is redefining business and culture. Yesterday's sessions reinforced our core takeaway: participatory experiences, evolving fandoms, and connected communities are the strategic layers driving the future of business. See some highlights in our Day 2 recap!

Day 1 of iicon is in the books. The main stage set the tone with conversations exploring how interactive entertainment is shaping business, culture, and technology. From platform strategy and evolving engagement models to the expansion of fandom and community, leaders across games, tech, media, and beyond shared what it takes to build in a more connected, participatory world. Across publishing, streaming, and more, the takeaway was clear: interactive is no longer a category, it’s the strategic layer shaping what comes next. Stay tuned for highlights from day 2!

Day 1 of iicon is in the books. The main stage set the tone with conversations exploring how interactive entertainment is shaping business, culture, and technology. From platform strategy and evolving engagement models to the expansion of fandom and community, leaders across games, tech, media, and beyond shared what it takes to build in a more connected, participatory world. Across publishing, streaming, and more, the takeaway was clear: interactive is no longer a category, it’s the strategic layer shaping what comes next. Stay tuned for highlights from day 2!

Main Stage at #iicon2026 Rebuilding a Classic: Bringing Tony Hawk to a New Generation Skateboarding legend @tonyhawk and @Activision's Game Director, Kurt Tillmanns, discuss the approach behind rebuilding Tony Hawk's Pro Skater 3 + 4. Info + access: iicon.com/event-info

Main Stage at #iicon2026: Next Moves: Defining a New Era of Interactive Entertainment The CEOs of @Ubisoft, @riotgames, and @SavvyGamesGroup discuss how the industry is adapting to new technologies, global growth, and changing player expectations. Info + register: iicon.com/event-info

New Main Stage Session at #iicon2026: The Game Plan: Scaling the NBA’s Reach & Impact Through 2K Crystal MacKenzie (@NBA2K) & Adrienne O'Keeffe (@NBA) discuss how gaming has become core infrastructure for global growth and year-round fan engagement. Learn more and register now: iicon.com/event-info

Session Highlight | Player-First Partnerships: Redefining Brand Engagement in Esports @riotgames, @Mastercard, and CAA discuss how player-first, long-term esports partnerships drive revenue, trust, and ecosystem stability. Info + access: iicon.com/event-info #iicon2026

Designing for Humanity: Using Immersive Technology for Impact Leaders from the International Committee of the Red Cross (@ICRC), American @RedCross, and @Stanford explore how immersive simulations can strengthen empathy, judgment, and resilience in high-pressure environments. Register now: iicon.com/event-info #iicon2026

If you’re building what’s next in interactive entertainment, iicon is where decisions take shape. For strategy, partnerships, and cross-industry connection, head to #iicon2026. Sign up to attend: iicon.com

We’re pleased to announce our first confirmed speakers for iicon. Joining us onstage this April … 🧵

Meet the brands redefining the future of interactive entertainment. Applications are now open, submit yours today for the chance to be part of the conversation: iicon.com/event-info

The future of interactive entertainment is coming into focus. iicon brings together the brightest thinkers, creators, and industry leaders shaping what’s next. Applications are now open, submit yours today for the chance to be part of the conversation: iicon.com/event-info