Award-winning, behavioural insight, research & strategic consultancy. We get to the deeper drivers of human behaviour to help clients connect with people.
UK, USA, China & Australia
Joined June 2011
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To read more about our work and awards check out our blog post:
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#sustainability #socialimpact #behaviouralscience #marketresearch #Awards
thebearchitects retweeted
The new MRS Award for Sustainability Research, sponsored by @zappi_io, goes to @thebearchitects and NSW Department of Planning and Environment for a fantastic example of the ability of behavioural research to influence and change perceptions for the greater good. #MRSawards
thebearchitects retweeted
The 2022 Liz Nelson Grand Prix for Social Impact goes to @thebearchitects and NSW Department of Planning and Environment. This phenomenal project also won the Sustainability Research Award and will have a profound influence on how public bodies engage communities. #MRSawards
thebearchitects retweeted
From the latest @ImpactMRS, as behavioural science grows in popularity, Crawford Hollingworth examines some of the common errors made when trying to solve behavioural challenges:
research-live.com/article/op… #mrx
thebearchitects retweeted
As behavioural science grows in popularity, Crawford Hollingworth examines some of the common errors made when trying to solve behavioural challenges:
research-live.com/article/op… #mrx
The @TheFCA Consumer Duty will come into effect in less than 9 months, which means firms need to act now.
Our new article, published by @TheMarketingSoc, discusses how the guidance is grounded in #behaviouralscience and how it can be used to ensure better outcomes for consumers.
We are super proud to be a Finalist for the AQR Qualitative Excellence Award!
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We are proud to be one of the finalists for the Research Effectiveness Award chosen by @ResearchOz!
The award in the Public Policy/ Social Impact category is given to case studies which show a strong connection between the research and the outcomes.
#mrx #behaviouralinsights
Why do we accept sales tactics such as pressure selling, hidden charges and fake reviews when shopping online - when we wouldn't on the high street?
Find out about our behavioural insights from our research with the @CMAgovUK.
#mrx #behaviouralscience #deceptivepatterns
Good behaviour: Lessons from the Behavioural Science Summit research-live.com/article/ne… #mrx #marketresearch
Let’s be honest, sometimes we all lie a little.
Our new guide, published on @WARCEditors, dives into what #BeSci tells us about this human tendency to lie and how we can use these #insights to encourage more honest behaviour.
Check out the guide here: buff.ly/3RN81pP
We are thrilled to be shortlisted for two #MRSAwards: the @AQR Qualitative Excellence Award and the @TweetMRS Award for #Sustainability Research for projects where we applied our #behaviouralinsights to inform sustainable behaviour change interventions.
Proud of our team!
#BeSci can give more insight into the true indicators of #influence, beyond someone's number of followers.
Together with News Corp Australia, we developed a new model to determine how influential a creator actually is.
Read here: buff.ly/3RgQg29
We worked with the team at @newscorpaus and its new publication the Oz, to apply the model and rank Australia’s top 100 #socialmedia #influencers based on their influence on their followers’ behaviours.
Check out The Influence Index here: buff.ly/3RhLhhr
We also developed the idea of 'Influence Elasticity’ - the extent to which influence can stretch from the influencer's main category into many other networks. These insights are key to giving a deeper understanding and depth of the ever-growing industry of social media influence.
We use #behaviouralscience-based indicators of influence, measuring reliability, expertise, trustworthiness, attraction, content prominence, and content frequency.
These variables have previously been ignored but are key in determining the true influence of an #influencer.
thebearchitects retweeted
Finalists for the MRS AWARD FOR SUSTAINABILITY RESEARCH, sponsored by @Zappi_io:
🌟 8TH DAY & @LOrealParisUK
🌟 @Weboxclever & @Leaseplan
🌟 @Weboxclever & @Northpowergrid
🌟 @thebearchitects & NSW Department of Planning and Environment
#MRSawards
We had a great time presenting our work with the @CMAgovUK at the Behavioural Science Summit!
We highlighted the importance of minimising #sludge and how #BeSci can identify ways to empower consumers into making more informed decisions when shopping online.
@thebearchitects’ Crawford Hollingworth explores the nudge decision-making sitting across an ethical fine line in the Online Wild West. He explores 3 sales tactics through the #BeSci lens - pressure selling, hidden charges, fake reviews, and their harmful consequences. #MRSLive
